Industry News 8/10/2007

Here Comes Winter 07/08 - Bula and Poorboyz Announce East Coast Film Tour

Here Comes Winter 07/08 - Bula and Poorboyz Announce East Coast Film Tour
“Yeah Dude!” to Premiere in Five Cities

Bula, the largest manufacturer of winter snow accessories in North America, and Poorboyz are hitting the road this Fall to present the most anticipated freeski film of the year, YEAH DUDE!  The film will premier in at major venues in five East Coast cities including Montreal, Quebec, Burlington, Boston and New York City, promising a loaded night of pro athletes, libations, free swag and pre-season film premiere fun!

Select premiers will feature appearances by some of freeskiing’s top riders including JF Cusson, Sammy Carlson, TJ Schiller, Simon Dumont and JP Auclair. Arrive early as the first 50 will be given a limited edition Bula/Poorboyz hat! Free subscription to Freeskier Magazine will also be given to all attendees.     

Yeah Dude! Tour dates:
Sept 15th, Montreal, CA - World Premiere during the IF3 (International Freeski Film Festival)
Cinema Imperial, 1430 de Bleury St.  

Sept 18th Quebec City, CA
IMAX des Galeries de la Capitale, 5401 Boul. Des Galeries  

Sept 20th Burlington, VT
UVM theatre, 116 University Place  

Sept 21st Boston, MA
The Greatest Bar, 262 Friend St.  

Sept 22nd New York City, NY
Mad River Bar, 1442 Third Ave. (at 82nd St.)  

About YEAH DUDE! by Poorboyz:

If you’re a Poorboyz fan, you’ve probably noticed Poor Boyz Productions (PBP)’s movies follow a formula: The world’s best riders + sick locations + sick action – filler = the best ski movie of the year. PBP’s 2007 release, Yeah Dude!, follows the Poor Boyz tradition of scintillating action, sending crews to all points of the globe to capture the year’s best skiing. Once the snow melted, many of Yeah Dude!’s athletes and crew members visited the Poor Boyz studios to give candid accounts of their seasons. The result is a much more intimate portrait of the Poor Boyz crew than ever before, without any lulls in the action. Yeah Dude! delivers all the skiing action you expect from PBP and a truly unique viewing experience. For schedule information, please visit www.bulabula.com, www.newschoolers.com and on www.poorboyz.com  

About Bula Snow Accessories:

‘Bula’, a Fijian expression meaning “hello, peace and cheers’, is also the brand name for the Montreal-based premier snow sports accessory brand and manufacturer of winter headwear, socks, and base layers. Bula’s motto, “To live the good life” permeates all that we do, and is reflected in a product line that offers a wide variety of styles stressing high quality at a great price. Bula’s design team comes from a storied background within the industry with strong roots to snowboard, ski and beach culture.  To learn more visit: www.bulabula.com