Industry News 8/24/2007

Swerve Festival Announces Initial Line-Up; Debuts September 28, 2007

Swerve Festival Announces Initial Line-Up Including Premiere Films, Live Music Performances and Participating Artists
New Annual Festival Celebrating West Coast Culture
Debuts September 28-30, 2007

LOS ANGELES, CA - SWERVE FESTIVAL announced its initial lineup taking place September 28-30, including three premieres of independent feature films, plus screenings of additional short films and music videos. The FUEL TV initiative will also present a dynamic series of activities including free musical performances and art installations at the festival's primary venue - the Barnsdall Art Park in Hollywood.

"SWERVE FESTIVAL isn't just a film festival or a music festival or an art show-it's all of these things," says Jonathan Wells, Festival Director. "There're no sidebars, all of our programs feature top-notch talent that stand on their own, yet are more cohesive as a whole. One of the trademarks of West Coast creative culture is the cross pollination of creative disciplines-art, music and film are interrelated and overlapping. This is the first festival to celebrate that."

FILM
The festival kicks off Friday, September 28 with the U.S. premiere of Surfwise. Directed by acclaimed filmmaker Doug Pray ("Scratch," "Infamy," "Big Rig"), Surfwise is a new, feature-length documentary film that follows the odyssey of 85-year-old, legendary surfer Dr. Dorian "Doc" Paskowitz, his wife Juliette, and their nine children-all of whom were raised and home-schooled in a small camper on a California beach, surfed every day of their lives, and rigorously adhered to the strict diet and lifestyle of animals in the wild.

"I think SWERVE is the perfect festival for the U.S. premiere of Surfwise," says Pray. "Though the Paskowitz family is known throughout the world, their challenging lifestyle and total dedication to surfing perfectly epitomizes what I consider 'real' Southern California culture-as opposed to the phony hyped-up version."

The festival closes on Sunday, September 30 with Anton Corbijn's hotly anticipated biopic Control, the life and death story of Ian Curtis, lead singer of the legendary post-punk rock band Joy Division. The film marks the feature film directing debut of photographer and music video director Anton Corbijn (U2, Depeche Mode and Nirvana among others). The award-winning film world premiered at the 2007 Cannes Film Festival.

Other films in the SWERVE FESTIVAL lineup include the U.S. premiere of Mike Hill's documentary The Man Who Souled the World. The film tells the story of Steve Rocco who transformed the skateboard industry from corporate to skater-owned with a do-it-yourself punk attitude. Steve's antics and entrepreneurial style have had a huge impact on the skateboard business and ultimately on broader mainstream culture. Rocco is known for giving Spike Jonze his first directing gig, discovering Jason Lee and creating Big Brother magazine, which became the genesis of "Jackass."

Films and music videos will be eligible for Audience and Jury awards and will be given in multiple categories as part of the Festival Award Show scheduled to take place on Sunday, September 30. The event is scheduled for telecast November 9 on FUEL TV.

MUSIC
SWERVE FESTIVAL will host two days of dynamic live music performances at Barnsdall Art Park and the Echoplex. Performers are an eclectic mix of internationally known headline acts, as well as critically acclaimed up-and-coming artists. Confirmed acts include Black Angels, Bonde Do Role, Oh No! Oh My!, Foreign Born, Snowden, Illinois and Thee More Shallows. Live music artists are being booked in association with ASCAP, a non-profit performing rights organization. The complete live music roster will be announced in the coming weeks.

ART
Throughout the festival venue at Barnsdall Art Park, Aaron Rose, co-curator of "Beautiful Losers," is organizing an art show consisting of original art installations. Confirmed artists include Mike Mills, Geoff McFetridge, Terry Richardson, Thomas Campbell, Todd James (aka REAS), Sage Vaughn, Ed Templeton, Chris Pastras, Matt Leines and Ashley Macomber. Additional visual artists will be announced.

GREEN INITIATIVE
Global Inheritance founder Eric Ritz is pushing the festival's green agenda creating new and fun ways to make the three-day affair more eco-friendly, including an aggressive recycling program, incentives to encourage the use of public transportation and interactive activities to educate and inspire participants on-site.

ACTIVITIES
Throughout the weekend, do-it-yourself design labs will provide visitors with hands-on filmmaking, silk-screening, meet-the-artist sessions and a glimpse into Paul Schmitt's CreateAskate, a non-profit national educational curriculum teaching participants through workshops on how to make their own skateboards.

For more information about SWERVE FESTIVAL visit: www.swervefestival.com.