Industry News 8/31/2007

BLACKHART BROTHERHOOD Partners with Allyance Limited Spring 2008 Release

BLACKHART BROTHERHOOD Partners with Allyance Limited Spring 2008 Release

Design and marketing firm, Blackhart Brotherhood, has partnered with Allyance to create an apparel line and brand story that promises to serve notice that the age of the niche lifestyle brand is alive and well!  With industry veterans joining forces and an existing bi-coastal operation in place, Allyance has its sights set on building an army of Rogue Heroes; No Generation is the call to arms! 

With a multi ownership scenario in place, uber designers Johnny Monson and Chris Boland of Blackhart Brotherhood are slinging the flavor, a retro sport feel with a militaristic twist, while Jason Arnold is heading up the marketing and recruiting Rogue Heroes.  Legendary snow shred Dale Rehberg will handle operations with stalwarts such as Damon George, most recently at Insight, handling sales management duties; sales reps include Jersey boys Mark Nuestater and Danny Ginsberg, everyone’s favorite redneck John Taylor holding it down in the Carolinas and “in the know” Jason Bergman, formerly of Ambiguous, taking on southern California. 

“With the group of people that we have assembled, the back-end support that we have in place and the product that is being laid out, we are coming in hot,” says Rehberg.  “Everyone involved at this point has huge cred in our industry and we are confident that the Allyance brand will make an impact in terms of design and debauchery!”

“From the heads involved, to our show room in NYC, to the 36 ft. Allyance RV, we’ve got the tools to get this rockin’!” states Arnold, “We’ve got a complete brand story built that will incorporate multi media as well as print campaigns and expect to begin building an iconic team throughout the fall.  We’re hitting the ground running!  We want you, Rogue Heroes!”

Allyance will also be releasing its “Industrial Green” project.  As concerned with the demise of our environment as anyone, yet not exactly tree huggers, Allyance has created an environmental movement that will generate from the streets and gutters of our fair land.  Utilizing recycled toxic waste as materials and offering a discounted buy back program on board shorts, this offering is for the Rogue Hero who wants to contribute to the protection of our environment but may have never stepped foot in a forest before!
Allyance will premier the new line at ASR in the Gold Box Mission, booth #40.