Industry News 9/13/2007

Swerve Festival Announces Music Line-Up

Swerve Festival Announces Music Line-Up to Include: We are Scientists, Devotchka, The Black Angles, and Bonde do Role
Inaugural Festival Celebrating West Coast Culture - Debuts September 28-30, 2007

LOS ANGELES, CA — Swerve Festival announced its lineup of live musical performances taking place September 28–30, including We Are Scientists, DeVotchKa, The Black Angels, Bonde Do Role, Illinois, Oh No! Oh My!, Foreign Born, Thee More Shallows, and Snowden.

The dynamic lineup features an eclectic mix of internationally known headline acts as well as critically acclaimed up-and-coming artists performing at the Echoplex and in free shows at the Barnsdall Art Park. These live music artists are being booked in association with ASCAP, a non-profit performing rights organization.

The FUEL TV initiative includes the premiere of Anton Corbijn’s hotly anticipated biopic Control, the story of Ian Curtis, lead singer of the legendary post-punk rock band Joy Division. Music videos, short film screenings and a dynamic series of activities including art installations will take place at the festival’s primary venue—the Barnsdall Art Park in Hollywood—over the three day weekend.

“We are thrilled to be programming the music for the inaugural SWERVE FESTIVAL,” says Jennifer Knoepfle, ASCAP Director of Membership, Rock/Pop. “It’s a great opportunity to combine the creative efforts of ASCAP and FUEL TV to promote music, film, green initiatives and the arts in Southern California, all while providing a unique experience for both our members and the community.

MUSIC
Music begins on Saturday afternoon with a free show at the Barnsdall Art Park. The melodic roots music of Illinois kicks things off, followed by the aggressive indie rock of Snowden and garage pop of Foreign Born. Psych-rock wunderkinds The Black Angels close the day.

SWERVE FESTIVAL presents a late-night afterparty at Echoplex Saturday night featuring Brazilian sensation Bonde Do Role’s hybrid of hip hop, funk and electronica. Other acts that will be featured between 9:00 pm and 3:00 am include Juiceboxxx, LA Riots, The Toxic Avenger and DJ’s Franki Chan and Paparazzi.

On Sunday, digital hip hoppers Thee More Shallows get the afternoon started with another free show at Barnsdall Art Park, followed by the infectious quirkiness of Oh No! Oh My! and DeVotchKa will end the day with a bang.

The West Coast premiere of Anton Corbijn’s Control unspools at 6:00pm at the Vista Theatre. The film marks the feature film directing debut of the acclaimed photographer and music video director (U2, Depeche Mode and Nirvana among others). The award-winning film world premiered at the 2007 Cannes Film Festival.

The festival concludes on Sunday, September 30 at the Echoplex with the festival award show and an exclusive performance by Brookyn-based indie rock trio We Are Scientists.

FILM
The festival kicks off Friday, September 28 with the U.S. premiere of Surfwise. Directed by acclaimed filmmaker Doug Pray (“Scratch,” “Infamy,” “Big Rig”), Surfwise is a new, feature-length documentary film that follows the odyssey of 85-year-old, legendary surfer Dr. Dorian “Doc” Paskowitz, his wife Juliette, and their nine children—all of whom were raised and home-schooled in a small camper on a California beach, surfed every day of their lives, and rigorously adhered to the strict diet and lifestyle of animals in the wild. The screening will be followed by an opening night party featuring a performance by NASA (Squeak E. Clean and DJ Zegon).

Other films in the SWERVE FESTIVAL lineup include the U.S. premiere of Mike Hill’s documentary The Man Who Souled the World. The film tells the story of Steve Rocco who transformed the skateboard industry from corporate to skater-owned with a do-it-yourself punk attitude. Rocco is known for giving Spike Jonze his first directing gig, discovering Jason Lee and creating Big Brother magazine, which became the genesis of “Jackass.”

Films and music videos are eligible for Audience and Jury awards presented at the Festival Award Show on Sunday, September 30. The event will be telecast November 9 on FUEL TV.

ART
Throughout the festival venue at Barnsdall Art Park, Aaron Rose, co-curator of “Beautiful Losers,” is organizing an art show consisting of original art installations. Confirmed artists include Mike Mills, Geoff McFetridge, Terry Richardson, Thomas Campbell, Todd James (aka REAS), Sage Vaughn, Ed Templeton, Chris Pastras, Matt Leines and Ashley Macomber. One of the unique installations, Listening Trees, will see 25 of Barnsdall Art Park’s pine trees outfitted with headphones. Among the bands and artists contributing original music, soundscapes and spoken word pieces are Animal Collective, No Age, Tommy Guerrero, Japanther, BARR, Squeak E. Clean, Soiled Mattress and the Springs, Soft Circle and Giant Drag.

Green Initiative
Global Inheritance founder Eric Ritz is pushing the festival’s green agenda creating new and fun ways to make the three-day affair more eco-friendly, including an aggressive recycling program, incentives to encourage the use of public transportation and interactive activities to educate and inspire participants on-site.

ACTIVITIES
Throughout the weekend, do-it-yourself design labs will provide visitors with hands-on filmmaking, silk-screening, meet-the-artist sessions and a glimpse into Paul Schmitt’s CreateAskate, a non-profit national educational curriculum teaching participants through workshops on how to make their own skateboards.

For more information about SWERVE FESTIVAL visit: www.swervefestival.com.