Industry News 10/2/2007

B4BC Announces Full Agenda for National Breast Cancer Awareness Month

B4BC Announces Full Agenda of Product, Promotion and Events for National Breast Cancer Awareness Month

In honor of National Breast Cancer Awareness Month during the month of October, Boarding for Breast Cancer (B4BC) is pleased to announce a plethora of special edition products, promotions and events promoting breast cancer awareness, early detection and education. Several supporters have stepped up in a big way to help raise money to support the organization’s mission.
“Early detection is the key to fighting this disease, so we’re always looking for new ways to get that message across to today’s youth,” says B4BC Executive Director Justine Chiara. “Although we are working year-round to promote the cause, October presents a particularly relevant time to link up with our partners to increase awareness and raise funds to support our nationwide educational outreach programs.”
Throughout the month, CCS Girls Online will offer an exclusive, limited-edition collection of B4BC co-branded tees from all of the best action sports brands including: Billabong, Burton, CCS, Circa, DC, DVS, Electric, Element, Enjoi, etnies Girl, Hurley, Matix, O’Neill, Paul Frank, Vans, Volcom and Von Zipper. The entire 100 percent of proceeds from the sale of each item will benefit B4BC’s breast cancer awareness and educational outreach programs.

Several brands have also developed limited edition co-branded products that will sell in select retail stores beginning in October and benefit B4BC:

  • Er’go candles
  • Element Vanessa Torres skate deck (available in Zumiez only) and tote bag
  • etnies Girl ‘Chula’ sandal
  • Gnu Barrett Christy model snowboard
  • Jimeale ‘Soho’ bag collection
  • Nixon ‘Vega’ watch
  • Planet Buff  ‘b4bc buff’
  • R.E.D. Protection helmet and ANON Optics ‘Majestic’ goggle
  • Reef ‘Stash’ sandal (featuring a concealed pull out drawer in the heel to store an informative card with breast cancer awareness information)
  • Roxy ‘Never Been Kissed’ fleece jacket
  • Sessions  ‘Madonna’ jacket
  • Skullcandy ‘Smokin’ buds
  • Spy ‘Bias’ goggle
  • Volcom ‘Dada Cut Hydrophobic Zip Hoody’
  • Von Zipper ‘Dharma’ sunglasses and ‘Sizzle’ goggles

Spy Optic will host an “Eye Spy Pink” promotion offering select pink eyewear at a discounted price and with a portion from each sale benefiting B4BC; will donate $1 to B4BC for every girl who signs up for their forums; proceeds from door entry and product raffled from each stop of the Bonfire Fall Movie tour will benefit B4BC; and, B4BC is the October charity of the month at
The October B4BC event schedule planned in honor of the month includes:
October 6:         
Skate the Lake Comes to the Coast: 26 mile longboarding relay from Santa Monica to Redondo Beach to raise breast cancer awareness (Santa Monica, CA)
October 12:       
Core Action Sports “Winter Fashion Flurry” (Denver, CO)
October 16:       
Outdoor Divas – DIVAS in DRAG: A B4BC Benefit hosted by Leanne Pelosi (Boulder, CO)
October 20-21:   
etnies Goofy vs Regular (GvR) Surf Contest (Oceanside, CA)
October 24:       
Hurley Art Chest: Breast Cancer Awareness Art Benefit (Los Angeles, CA )
For more information, visit:
About Boarding for Breast Cancer (B4BC)
Boarding for Breast Cancer (B4BC) is a nonprofit, youth-focused education, awareness and fundraising foundation created to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle. Boarding for Breast Cancer was inspired by Monica Steward, who started her battle with breast cancer at the age of 26.