Industry News 10/2/2007

etnies Announces Schedule for Fourth Annual GvR of Skateboarding

etnies Announces Schedule for Fourth Annual GvR of Skateboarding
Event

Lake Forest, CA - etnies is proud to announce the starting five for the Goofy and Regular teams in the GvR Finals on October 7, 2007 at the etnies Skatepark of Lake Forest. In addition to all the skateboarding set to take place, there will be a free concert by the Yeah Yeah Yeahs and more.

The unique format of the etnies GvR of Skateboarding contest pits two teams, Slap Magazine’s Regular Foot riders against The Skateboard Mag’s Goofy Foot riders, with each team appointing a team captain. Mark Whitely, captain of the Regular Team and editor of Slap Magazine, chose these skaters for his starting five:

• Ryan Sheckler
• Andrew Reynolds
• Leo Romero
• Rick McCrank
• Sean Malto

Dave Swift team captain for the Goofy Team chose:

• Ronnie Creager
• Nyjah Huston
• Jereme Rogers
• Greg Lutzka
• Darrel Stanton

In addition to all the skateboarding, a highlight of the weekend will be a special performance by the Yeah Yeah Yeahs, in etnies’ parking lot above the skatepark, after the GvR qualifiers on Saturday at 8:00 p.m. Free tickets to the Yeah Yeah Yeahs concert will be available at select etnies retailers throughout Southern California. This special private performance is free, but tickets are required for admission. Check http://gvr.etniesskate.comfor complete details.

Sanctioned by World Cup Skateboarding, the etnies GvR of Skateboarding has invited more than 100 of the top professional skateboarders from around the world to compete for the contest’s biggest purse ever, $100,500. Over 15,000 people are expected to attend throughout the weekend, and the contest will be webcast live on the etnies GvR web site at http://gvr.etniesskate.com. Below is the schedule of events (subject to change):

Friday: etnies GvR Pro Practice (Pre-contest athlete interviews available)
12:00 p.m. – 7:00 p.m.
etnies Girl Dawn of the Shred Contest
2:00 p.m. – 3:00 p.m.
Grand Masters Bowl Finals
7:45 p.m.
Pro Bowl Finals
8:30 p.m.
Saturday: etnies Girl Dawn of the Shred Contest:
11:00 a.m. – 1:00 p.m.
GvR Team Practice & Qualifiers (Pro riders vying for team placement)
1:00 p.m. – 6:00 p.m
Yeah Yeah Yeahs Perform
8:00 p.m.
Sunday: Hometown Heroes Finals (National Amateur contest finale)
11:00 a.m. – 12:30 p.m.
etnies GvR of Skateboarding Practice & Finals
12:30 p.m. – 6:00 p.m.

The etnies Skatepark of Lake Forest is located at 20028 Lake Forest Drive in Lake Forest, CA. Public parking for the event will be available along the street and in parking lots at the intersection of Rancho Parkway and Windrow Dr. Parking is not allowed in the Home Depot parking lot located across the street from the etnies Skatepark of Lake Forest.

The Skateboard Mag and SLAP magazine are co-presenting GvR with etnies. etnies would like to give a special thanks to our presenting partner Lost Energy Drink and to our other generous partners: Chipotle, Foundation Skateboards, FUEL TV, Hometown Heroes, KROQ, New Era, Pig Wheels, Tech Deck and the City of Lake Forest.

About etnies:
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies' vision is to remain the leading action sports company committed to creating functional products that provide the most style, comfort, durability and protection possible.� etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX athletes and continues its dedication by giving back to each of these communities.� For additional information, visit etnies.com