Industry News 10/16/2007

Inaugural Swerve Festival Declared Huge Success; Nominees Receive Awards

Inaugural Swerve Festival Declared Huge Success
Awards Show Recognized Features, Short Films, and Music Videos; One-Hour Special To Air On FUEL TV November 9

Los Angeles, CA—SWERVE FESTIVAL, a FUEL TV initiative, recently wrapped up its successful film, art and music event in Hollywood. The inaugural festival was attended by more than 8,000 people and showcased five feature film premieres, 14 live music performances, 20 music videos, 23 short films and an art show that displayed the works of 44 artists.

“FUEL TV’s mission is to connect with people with the intention of inspiring them to ride, create or do something that might give them that joy that a surfer calls ‘stoke’, and that they somehow share that feeling with others,” said CJ Olivares, General Manager of FUEL TV. “With SWERVE FESTIVAL, we created an interactive destination and a series of activities that did that in many, many ways – generating energy, creating skate decks, screening t-shirts, listening to amazing live music, seeing compelling art or watching some remarkable films and shorts.”

The SWERVE FESTIVAL finished with its awards show at the Echoplex, honoring the event’s top films and shorts. The show was hosted by actor Jason Lee (My Name Is Earl) and visual artist Chris Pastras (co-owners of skateboard company Stereo Sound Agency). The evening featured special live performances by quirky rockers We Are Scientists and one of the world's top turntablists, D-Styles, as well as DJ Kiino Villand. The SWERVE FESTIVAL Awards Show will be broadcast on FUEL TV as part of an hour-long special on November 9 at 8:00 pm ET/PT.

The winners of this year’s SWERVE FESTIVAL Awards are as follows:

FUEL TV Life + Style Award – “Surfwise”
Doug Pray's feature film “Surfwise” received the FUEL TV Life + Style award, that recognizes a film that not only went beyond covering action sports, but was dedicated to the expressive culture—the life and style—encompassing action sports. The award was accepted by Joshua, David, Salvador and Abraham Paskowitz and co-producer Matt Weaver.

Emerging Filmmaker - Joey Garfield
Brooklyn-based filmmaker Joey Garfield received the Emerging Filmmaker Award for his RJD2 video "Work it Out." Garfield gave one of the most passionate speeches of the night showing his appreciation for being recognized by the festival, made up of so many of his peers. He also had a hand in two other festival films: “The Price of Getting Up” and Aaron Rose's “Beautiful Losers.”

State of the Art Award - Sage Vaughn
Visual artist Sage Vaughn received the State of the Art Award, which recognizes an emerging talent creating innovative visual art. Vaughn had a large scale mural that was part of the festival's art show. He also collaborated with filmmaker Syd Garon on NASA’s music video "Way Down," which world premiered in the festival's music video program.

Making A Difference Award - Global Inheritance
Eric Ritz of Global Inheritance received the Making A Difference Award that recognizes an individual or organization that demonstrates a unique social consciousness to the action sports and creative communities. Global Inheritance is an organization working to reinvent activism for today’s young generation. Their initiatives focus on the power of creativity to communicate and push for progressive social change.

Web Film – “Tons of Balloons”
The Web Film Award was presented to directors James Frost and Mary Fagot of Blip Boutique for the short “Tons of Balloons.” The award was voted on by the SWERVE FESTIVAL audience who watched seven shorts (under 90 seconds) on the festival web site. Frost and Fagot have worked with music artists such as Beastie Boys, Coldplay and the Flaming Lips. Their video for OK GO was also featured at the SWERVE FESTIVAL.

Best Music Video - The Whitest Boy Alive “Golden Cage”
Geoff McFetridge was recognized for Best Music Video for “Golden Cage” by The Whitest Boy Alive. His producer, Lana Kim of The Directors Bureau, was on hand to accept the award, as McFetridge was on a month-long surfing trip.

Best Short Film - Tyger
Brazilian filmmaker Guilherme Marcondes took home the award for Best Short Film.

The SWERVE FESTIVAL Jury, including of filmmakers Jonathan Dayton and Valerie Faris (“Little Miss Sunshine”), renowned modernist architect Barbara Bestor, journalist Mike Jones (, Grammy-winning producer John King (The Dust Brothers) and lifestyle journalist Souris Hong-Porretta (, chose the winners of Best Short, Best Music Video and Emerging Filmmaker. Other category winners were chosen by FUEL TV and the SWERVE FESTIVAL programming team. Winners received a bamboo trophy designed by Todd St. John of HunterGatherer and hand-made by master woodworker Mick Buchanan.

SWERVE FESTIVAL was presented by signature sponsor Tony Hawk's Proving Grounds, and supporting sponsors ASCAP, Pyramid Brewing, Siku Ice Glacier Vodka, 686, Moviola, Expansion Team, and Stereo. Community partners were Global Inheritance, Surfrider Foundation, CreateAskate, Keep A Breast, Surfaid International, Los Angeles Bicycle Coalition, 826 LA, and Film Independent. Media partners included KCRW, Indie 103.1, Anthem Magazine, Filter Magazine, The Onion, Readymade, Transworld Surf, Transworld Skateboarding,, IdN, Metroblogging, and Flavorpill.

For more information about SWERVE FESTIVAL visit: