Industry News 10/25/2007

Tahoe Snow Resort Collaboration Selects Dispatch as Public Relations Agency

Tahoe Snow Resort Collaboration Selects Dispatch as Public Relations Agency

Ski Lake Tahoe, the marketing collaboration between seven of Lake Tahoe’s top resorts, selected Dispatch, a San Francisco-based marketing communications agency, for public relations services for the 2007-08 winter season. Dispatch agency founder, Eric Doyne, previously assisted the resorts with publicity efforts and will return under the moniker of his new agency to execute a national PR campaign gaining visibility for the resorts and the Lake Tahoe region overall as America’s premier ski destination.

Lake Tahoe’s world-class terrain, phenomenal weather, welcoming culture, breathtaking scenic beauty and countless entertainment options create an unrivaled winter experience. In terms of America’s winter destinations, the Lake Tahoe area boasts: more ski resorts and combined skiable acreage in close proximity to each other; better weather conditions with over 400 inches of annual snowfall combined with over 300 days of sunshine and more comfortable winter temperatures; and unmatched, 24/7 entertainment options at the numerous restaurants, bars and casino resorts surrounding the lake for night owls and families alike. Ski Lake Tahoe resorts include Alpine Meadows, Heavenly, Kirkwood, Mt. Rose-Ski Tahoe, Northstar-at-Tahoe Resort, Sierra-at-Tahoe Resort, and Squaw Valley USA.

Dispatch is a San Francisco-based marketing communications agency that creates brand-building impact through inventive strategy and effective external communications programs. The agency creates and executes influential campaigns for clients in sporting goods and action sports, outdoors, recreation, fashion, entertainment, technology, travel and tourism, and consumer goods sectors.