Industry News 10/30/2007

Reef Promotes Lindy Williams and PJ Connell to Marketing Director

Reef Promotes Lindy Williams and PJ Connell to Marketing Director

The Reef marketing team is getting a boost in authentic surf industry experience and energy this week with the promotion of Lindy Williams to Girls’ Marketing Director and PJ Connell to Men’s Marketing Director. Both bring a passion for the brand and surfing blended with a variety of marketing experience.

“I am confident that this talented team will provide the necessary focus take Reef to new heights in 2008 and beyond,” says Kevin Flanagan, Reef VP of Marketing. “Both have been instrumental in growing Reef during the brand’s explosive year where we added a full girls’ collection and the environmentally friendly Reef Redemption line.”

Lindy Williams has been an integral member of the Reef team for over five years. She became known throughout the industry during her three years as a Public Relations Coordinator at Reef. From the start of her career working at Surf Diva, the girls’ surf and apparel business has been a focus for Williams. Now as Reef Girls Marketing Director, she will direct advertising, PR, events, web/media, trade shows and POP efforts for Reef girls.

"The addition of the girls' swim and sportswear line has given me an incredible opportunity to continue to grow with Reef. It's an extraordinary brand, backed by a passionate team of talented people and great product. I'm thrilled to be a part of it,” says Lindy Williams, Reef girls’ Marketing Director.

A devout surfer for 15 years, PJ Connell came to the surf industry straight out of college. He sharpened his knowledge of the surf market during three years as the Media Relations and Event Manager for Rip Curl. The last two years he’s acted as the Sport Marketing Manager at Reef. As the Men’s Marketing Director, Connell now oversees advertising, multimedia, tradeshows, in-store marketing, PR and events associated with the men’s business.

"It's an exciting time to be with Reef. Moving into 2008 our boys Bobby Martinez, Ben Bourgeois and Jay 'Bottle' Thompson will be waving the Reef flag on the elite World Tour, as the men’s apparel and footwear business continues to grow” says PJ Connell, Men’s Marketing Director. “It's an honor to be able to get behind the Reef brand and help drive its success."