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project BLUE Unveils a New Short Film Initiative Called the "VIEW"

December 3, 2007

project BLUE Unveils a New Short Film Initiative Called the "VIEW"

As part of the initiative, the public is invited to submit a short film that conveys the message "Buy a better future".  Aspiring filmmakers will be asked to produce an original short film piece that will inform, influence, instigate, incite and inspire others to help our oceans, waves and beaches. The videos will then be posted on the VIEW website, before being judged to win the grand prize: a trip to Costa Rica.

"project BLUE continues to attract support from consumers," says founder Vipe Desai. "VIEW will turn ordinary consumers into activists and help generate awareness and support for beach and shoreline preservation."

Hands down the hottest brand collection of the year, project BLUE features signature apparel accessory items by such brands as Reef, Billabong, Nixon, O'Neill, DAKINE and Electric.  Each project BLUE product not only features exclusive colors and designs, $2 from every item goes back to support the Surfrider Foundation and their efforts to protect and preserve our world's oceans, waves and beaches.

To send your find out more about project BLUE's VIEW, simply go to