Industry News 12/10/2007

Pro-Snowboarder Seth Neary Introduces New Design Firm Driven Studio

Former Pro-Snowboarder Seth Neary Introduces New Design Firm Driven Studio

Headquartered on picturesque Lake Champlain in Burlington, Vermont, Driven Studio is a new multi-media, boutique agency that specializes in graphic design, branding, product development, advertising, print and video production, photography, copywriting, and interactive media services.

The brainchild of pro-snowboarder-turned-design-aficionado, Seth Neary, Driven Studio has literally been years in the making.  In the early 90’s, Neary was one of Nitro Snowboards’ most celebrated riders – an invaluable experience that took him around the world and taught him the intricacies of doing business in the action sports industry.  As his professional snowboarding career began to wind down, Neary hit the books and earned a degree in multi-media/graphic design from Champlain College.  From there, he dove headlong into countless freelance design and video production projects for industry leaders Zoo York, Burton Snowboards, Red Bull, Analog, Gravis, Rossignol, and others.

In 2005, to complement his expanding freelance portfolio, Neary joined forces with long-time friend and accomplished photographer, Skye Chalmers, to open Pursuit Gallery in downtown Burlington.  For the past three years, the duo’s burgeoning gallery space has showcased works from an array of renowned artists and designers including Phil Frost, Bigfoot, Neck Face, Randy Gaetano, Aaron Rose, Cody Hudson, Jerry Hsu, Lifetime Collective, and many more.  Pursuit Gallery has quickly become the hub of Northern Vermont’s thriving art scene, with no signs of letting up anytime soon.

Drawing upon his wealth of personal and professional experience, as well as his insatiable desire for all things stylish and creative, Seth Neary founded Driven Studio in September 2007.  With a steadfast goal of always putting client needs first, and providing unmatched service at a competitive rate, Driven Studio and its hungry design squad strive to produce top-shelf, attention grabbing work that will blow minds.  From Fortune 500 heavyweights to underground start-ups, Driven Studio successfully walks the line between corporate America and the ever-changing youth culture melting pot of sport, fashion, music, and art.

Although still in its infancy, Driven Studio has already successfully navigated noteworthy projects for several leading brands.  Standouts include providing Cabot Cheese with art direction and creative consultation for its new critically-acclaimed television spot that stars A-list actor Luis Guzman and is currently airing nationwide.  Driven Studio also conceptualized, brokered, and executed the first-ever Gordini Artist Series Project (GASP) which will debut at SIA in January.  Slated to hit retailers for the 2008/09 season, GASP features a trio of limited-edition goggles designed by creative luminaries Mark Gonzales, Chris Pastras, and Andre Razo.  Both projects are generating a lot of buzz which is sure to put Driven Studio on the map in no time.

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For all media inquiries, please contact:
Seth Neary | Driven Studio | | 339.499.808