Industry News 1/8/2008

ASR LineUp Goes All Digital - Go Online Today

ASR LineUp Goes All Digital - Go Online Today

New digital LineUp at ASRbiz.com/lineup is your key to unlocking the action sports industry in 2008

The ASR LineUp goes live today at ASRbiz.com/lineup. To ensure the most up-to-the-minute information is available to buyers, the industry’s phone book, the ASR LineUp is now being produced in an all-digital format. Get the scoop on next season’s design and marketing direction from over 300 brands. If you like what you are reading, contact information is included to make setting up appointments with ASR exhibitors even easier. 

“Everything changes so quickly in the action sports world. The new LineUp offers a constantly evolving resource that allows the industry to keep up with what’s new,” says Andy Tompkins, ASR Show Director. 

The ASR LineUp has become the leading industry reference book for retail buyers looking for new action sports and youth culture brands, contact info and trends. A digital format makes the LineUp more fluid. This allows for more timely information, higher exhibitor participation and staying power as a lasting reference tool. The LineUp will be accessible to all of the industry at ASRbiz.com/lineup and entry points throughout the industry starting in January 2008.

In addition to market relevance, ASR’s LineUp, which was previously printed entirely on recycled paper, will now have even less of an impact on the environment. Tompkins says, “ASR is committed to hosting an environmentally friendly event, and further reducing paper products and waste is a huge step in the right direction.”

An expanded Show Preview, which includes the schedule of events, seminars and a detailed floor plan, will be even more helpful when planning out the full, three days of ASR. The printed, pre-event Preview, which arrives to buyers approximately two months before the show, will now feature expanded show content.

For more information on the new ASR Digital LineUp, the ASR Preview and enhanced floorplan, please contact your Account Executive at ASR, or visit ASRbiz.com.