Industry News 1/14/2008

Extreme Launches at ISPO in its Rawest State

Extreme launches at ISPO in its Rawest State

Ex RawState is the new sports-style brand that has been born from the passion, vision and goddamn obsession for extreme sports and the surrounding lifestyle.  It launches its awesome new collection of apparel and products at ISPO and includes the killer new Ex Rawstate ‘Climate Series’, Ex Rawstate ‘Street’ collection, Ex Footwear, Ex Equipment, Ex Time, Ex Luggage, and Extreme Mob. In addition to this launch is the spanking new Ex Stores Franchise opportunity which means these beauties are brought together for all your retail pleasure, you lucky people!!

The ‘Climate Series’ was designed specifically for those powder chasers and sport demons alike, it takes Ex RawState to a new level and provides a high performance tech collection using the most advanced material and technology to underpin its quality and appeal. As well as the usual features of pit zips, snow skirts, goggle wipes, media pockets, and key clips, it has an I.C.E card slot in the sleeve which gives you emergency numbers in case of problems on the mountains, is rated at 10,000mm/10,000gm waterproof breathable, has a stowaway snow seat, Cocona fleece and base layer, and d30 Technology, basically it sorts you out, keep you snug and lets you rip it up wherever you may be.

The Ex Rawstate ‘Street’ clothing collection contains over 120 pieces dedicated to the sport lifestyle lovers and hungry fashion junkies. The collection contains some bitchin’ hoodies and waterproof macs to polo tees and camo hunter jackets. Ex RawState has also collaborated with three of the UK’s foremost urban artists Jonathan Edwards, Skuba and Culprit to form the exclusive Artist Collaboration sub-range bringing a fresh and innovative look to the collection.

Ex Footwear is also bringing with them their first ever Autumn Winter collection. The ranges include both men’s and ladies fashion products like Powder boots and beach flip flops as well as heavy duty mud boots and lace-up canvases. There is also a tech range to buff up your wheels and some sharp Wellington’s for all your funk festival needs.

Following on from the amazing success of Ex Time’s watch launch in October, the team are back and bringing the full range to flaunt their flavas at ISPO. There are some new boys on the block within the range including an analogue and digital ‘combi’ packed with all the latest features for you to feast your face on, the uber-cool Alti compass watch aptly name ‘The One’ cos it’s just so freakin’ good with every feature under the sun, and a new ladies Clip & Rip following on from the huge demand for the original Clip & Rip.


Ex Equipment are bursting onto the scene with their pumping new range of Skateboards, Long Boards, Mountain boards, Aggressive Skates (for all your crazy fool’s out there), Helmets, Pads (you know you’re not Evil Knievil, he wears pads too!!) and Ramps. Hell, we play on the stuff all day, we should be the punks to design and create it, and so we bleedin well did.

For the avid travellers out there who tour the globe in search of the next adventure, Extreme has created their new 13 piece Ex Rawstate luggage collection which mixes function, style and durability. The collection ranges from ski and snowboard bags, to full sized hold-alls and sports lifestyle rucksacks. These pieces have all been developed alongside skiers and snowboarders to give you the strongest wheels and hardest material to serve you and the crew for years.

So there you have it, the range for the complete sports and lifestyle guru and with 10 distributors covering 31 countries throughout Europe and the Middle East, plus the launch of the Ex Stores franchise concept, Ex RawState looks set to make its mark, it’s up to you on which body part!!

All products mentioned will be wrapped up and ready for you to check out in our Look Book which will give you an insight into our world. In addition to all our products it details our new companies including Ex Freshies (cafes), Extreme Hotels, Ex Mobile our MVNO with Vodafone, and Ex Parks (theme parks). Come and check it out Hall: A2 Stand: 508, you know you want to!