Industry News 1/15/2008

O-Matic Snowboards Teamed Up with ESPN and The V Foundation to Raise Money for Cancer Research

O-Matic Snowboards Teamed Up with ESPN and The V Foundation to Raise Money for Cancer Research

For the second consecutive year, O-Matic Snowboards has teamed up with ESPN and The V Foundation to help raise money for cancer research through snowboarding. ³After a successful fundraiser last year, O-Matic Snowboards has doubled their efforts in creating more boards to help deliver the knockout blow in the cancer fight² says Marketing Director and Pro shredder Todd Richards. Our boards will be partnered with signature artists, athletes and celebrities where they will then be auctioned off at Winter X Games 12 in Aspen, CO, as well on <> with 100% of the proceeds going directly to the V Foundation¹s efforts.

Together with ESPN, O-Matic is giving people a chance to not only help raise money for a great cause, but to do it through art and snowboarding as a celebration of the common threads that bring us all to the hill every chance we get.. Each artist, athlete or celebrity puts their personal mark on it, creating a piece that is bigger than simply a snowboard. It¹s a sidewalled sword in the cancer battle.

The V Foundation was founded in 1993 by former North Carolina State men¹s basketball coach and ESPN commentator, Jim Valvano. Since 1993, The V Foundation has raised more than $70 million, and has awarded hundreds of cancer research grants nationwide for all types of cancers. The V Foundation now awards 100% of all new direct cash donations and net proceeds of events directly to cancer research and related programs.  Learn more about The V Foundation at: