Industry News 2/12/2008


Fashion Industry Veteran Greg Osthus Finds New Home At “City Surf” Line

Atwater, the Newport Beach based surfwear line, today announced hiring and appointment of Greg Osthus, former VP of Sales at LOST, as the new VP of Sales and Merchandising. The two-year-old company has been branded the “buzz brand” due to early adoption and success within the action sports industry.

“Sales have been strong for us since we started but we really needed leadership for our independent and in-house reps,” said Dean Bradley, founder and designer of Atwater. “When we met Greg he fit in the Atwater family instantly. We are excited to have someone with such a great reputation in the industry and who also shares our vision for the company,” he continued.

Seal Beach resident and surfer, Osthus brings many years of sales experience as former VP of Sales and Merchandising for major clothing brands LOST and Ezekiel, where he played an integral role in the growth and development of their sales.

“Atwater has such huge potential,” said Greg Osthus, VP of Sales and Merchandising of Atwater.  “The market is changing and I want to be on the front end of this cycle. The customer is asking for newness again at the store level. It is hard to look different in the action sports market but Atwater does. It has a different message that is on point to where the young consumer is feeling right now,” he continued.