Industry News 2/12/2008

Cody Dresser Joins The Machine Team to Head Copy Writing, PR and Marketing

Cody Dresser Joins The Machine Team to Head Copy Writing, PR and Marketing

The Machine Inc. is proud to announce the addition of Cody Dresser to expand their offerings as a full-service agency complete with copy writing, PR and marketing.

As a NorCal native, former professional snowboarder and senior editor of TransWorld SNOWboarding Magazine for six years, Cody comes to this position with excellent writing and marketing skills and extensive knowledge of action sports and youth culture.
 
“Dresser is very well respected and an integral piece in taking The Machine to the next level,” said Jason Bump, Co-Founder, The Machine.  “Now weʼre truly a full service agency.”
 
In addition to Dresserʼs well-documented snowboarding career and noteworthy tenure at TransWorld SNOWboarding, where he was often referred to as the face of the magazine, he has conceptualized numerous successful ad and marketing campaigns, had frequent bi-lines in both endemic and nonendemic publications and has done various freelance projects for leading board sports companies to include DC shoes, Osiris and Technine.
 
In this new role, Dresser will offer freelance copy writing and editing for catalogs, web, athlete bios/interviews, company vision/mission statements, and offer full service marketing and PR support to include product placement, media kits, press release writing and distribution.
 
“From ad campaigns to outerwear and web design, Jason and Mark Hibdon constantly impress me with their depth of talent and creativity,” said Dresser.  “I am so stoked to be able to contribute and join The Machine.”