Industry News 2/19/2008

Smith Optics Appoints Greg Randolph Manager of PR Communications

Smith Optics Reorganizes Internally, Appoints Greg Randolph Manager of PR Communications

Smith Optics is taking the opportunity to address its current growth and brand opportunities by evolving its internal structure to capitalize on this success.  Accordingly, Smith is pleased to announce it has appointed Greg Randolph to the newly-created position of PR Communications Manager within its marketing department. 

This move comes at an exciting time for Smith Optics as they experience continued growth in eyewear, tremendous success in the snow helmet market and a very unique opportunity with Suncloud Polarized Optics.  Since 2003, Randolph, a former Olympic and professional athlete, has been the Bike Promotions Manager at Smith managing a highly successful and long standing combination of team athletes, promotions, and media relationships.  As the in-house PR source, Randolph will focus on developing PR opportunities, presenting a passionate and consistent Smith message to the media and public at large, and developing specific PR projects to add momentum to Smith’s growing product line.

In the meantime, the Bike Promotions program will be put in the good hands of Gabe Schroder, who currently manages the much-respected Ski and Outdoor programs for Smith.  Schroder has been with Smith for two years and comes from a solid background of both bike and ski related marketing and promotions work.  Randolph will assist in the transition of the bike program as he begins developing Smith’s PR presence.

Smith would also like to take a moment to thank Drew Simmons and his exceptional team at Pale Morning Media who have managed Smith’s PR on a contractual basis for the past two years.

Going forward, all communication regarding Smith PR needs should be addressed to Greg Randolph who may be reached via email at chopper@smithoptics.com or by phone at 208.726.4477 extension 6593.