Back to News

Branding in Action Sports: Keeping Brands Relevant In Rapidly Changing Environments

March 11, 2008

Group Y Presents Third Industry Panel Discussion: "Branding in Action Sports: Keeping Brands Relevant In Rapidly Changing Environments"

How can brands remain relevant in a changing market when the avenues to communicate with consumers have never been more varied? Are there truly marketing "best practices" that companies ignore at their peril? Once a brand starts down that steep slide toward irrelevance, can anything be done to save it?

The next group Y panel discussion will cover these topics and more on the evening of Wednesday, March 19th at Oakley's world headquarters in Foothill Ranch, California. Our expert panel will examine marketing and brand strategies that have endured the often fickle and volatile action-sports industry.

The group Y board is excited to be hosting a knowledgeable and experienced group of panelists, including:

* Pat McIlvain, global sports marketing director at Oakley
* Jim Anfuso, director of marketing at Fox Racing
* Danielle Beck, director of entertainment and sports marketing at Roxy
* Carl Harris, director of global marketing at C1RCA

The discussion will be moderated by Sean O'Brien, marketing content manager at Surf Expo. Doors will open at 6:30 p.m. and the panel will begin at 7:30 p.m. sharp. Admission is $20 and includes appetizers and an open bar. This is an RSVP-only event.

For more information and to RSVP, please visit our website at

About group Y:

group Y is a collective of youth marketing & communications professionals with a focus on action sports and entertainment industries who meet once a month to network & socialize. Founded in 2006, the group is vehicle to bring people together and assist new relationships between others within our sphere of Action Sports and Entertainment. group Y meets once a month in Southern California, rotating venues between Orange County, San Diego and Los Angeles. For more information, please visit us at