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Artist Robb Havassy To Design for Nvohk, a Community-Managed, Eco-Friendly Clothing Company

March 12, 2008

Artist Robb Havassy To Design for Nvohk, a Community-Managed, Eco-Friendly Clothing Company

Nvohk (pronounced 'invoke'), the first community-managed, eco-friendly, surf-inspired clothing company, announces that renowned artist Robb Havassy will design nvohk's limited edition co-founder t-shirt to be included as part of nvohk's original membership package.

Robb Havassy is highly regarded for his brilliant use of color as well as his eclectic mix of style, motion and inspirational subject matter. Havassy is also passionate about the environment and has used his creative talents to raise money and awareness for social and environmental organizations including Surfrider Foundation, Heal the Bay, SurfAid and Boarding for Breast Cancer. His resume includes work with action sports brands such as Reef, Hurley, Sector Nine and O'Neill and his collectors read like a "who's who" in action sports and entertainment.
The limited edition nvohk co-founder t-shirt designed by Robb Havassy will be an exclusive offering to members as part of their first year membership package. The limited edition co-founder t-shirt will kick off nvohk's artist t-shirt series which will include a new artist designing an exclusive nvohk member t-shirt each year to be included as part of nvohk's annual member package.
"nvohk's brand positioning is a blend of surf culture, contemporary art, music and eco-activism. Havassy's artwork, style and support for eco-organizations is a natural compliment to nvohk's brand positioning. We are excited to display artwork from Havassy on nvohk's limited edition co-founder t-shirt and soon to be collectors piece," said Brendan T. Lynch, President of nvohk, inc.
nvohk combines the best of crowdsourcing and crowdfunding business models to develop and launch a new lifestyle brand that blends social responsibility and financial performance. nvohk is the first lifestyle brand to give consumers meaningful managerial power.
"With close to 2,000 future members signed up to date, nvohk continues to build momentum. We are excited to launch the brand and deliver on nvohk's mission to shift power into the hands of our members," said Mr. Lynch.

nvohk is recruiting 5,000+ members to contribute $50 a year to develop and shape the nvohk brand. Membership will be capped at 40,000 members. Members will make major business decisions including logo design, web design, product design, advertising, etc. Members will also receive an exclusive member t-shirt, 35% of nvohk's net profits in the form of reward points that can be redeemed to purchase products, and 25% off all nvohk products. In addition, nvohk will donate 10% of net profits to environmental organizations selected by its members.

nvohk fills a critical gap in the lifestyle brand arena. nvohk will enable consumers to get involved and participate in business decision-making and environmental causes. It will provide consumers with an entertaining and sustainable platform for making a meaningful and positive impact on the environment by putting members in the driver's seat and allowing them to drive the nvohk brand to a profitable venture that will contribute 10% of net profits to member selected environmental charities.