Industry News 3/19/2008

Boosted Presents Active’s War of the Stores

Boosted Presents Active’s War of the Stores
Twenty-four Active Retail Stores set to meet on Mira Loma’s battlegrounds on April 13, at Active’s new corporate home

Active Ride Shop Skate Teams are preparing to make waves at Active’s 1st Annual War of the Stores skate competition. The contest consists of all 24 Active stores each selecting five skaters to skate and represent their shop. The winning teams of the day will be receiving cash and prizes by DVS Shoes, Matix Clothing, Girl Skateboards and Royal Trucks. War of the Stores will be held at the new Active Headquarters in Mira Loma, CA.

War of the Stores is an event based around many talented skaters who work and skate for Active. Johnny Layton is a skateboarder who had been a part of Active before becoming a pro skater. Johnny worked and skated for Active Temecula and he is an example of talent that has been found within the Active organization. April 13 is the time for our skateboarders to shine, let the world know who they are and for you to come see them skate.

“What??!! The kids selling product on the floor can skate too?! I am going to have to see this for myself. We can’t wait to see the shop kids pushing their boards instead of product for a day. We are looking forward to seeing the talent and being a part of this contest. This is where DVS wants to be; involved with grass roots skate events that put us in touch with the kids that are selling and skating our products,” says Gabe Clement, DVS Team Manager.

“The War of the Stores is our day to unify our stores and celebrate skateboarding. This is the first of a many skate battles amongst the Active Family. I can’t wait to see who wins!” states Active President Shane Wallace.

War of the Stores will be bringing out talent from all over California. The teams will be judged in a jam session format, with six teams advancing to compete for the top three spots. The judge’s panel will consist of Active Professional Team Riders as well as additional special guests.

Special thanks to our sponsors for making this event possible and for their continued support within skateboarding - Boosted, DVS, Matix, Girl Skateboards and Royal Trucks.

Active’s War of the Stores
April 13, 2008
12087 Landon Drive
Mira Loma, CA 91752
Sunday - April 13th, 2008
12noon - 5pm

FREE and open to the public!

If you can’t make it out to the battlegrounds on April 13, you can check out the action streaming live on www.activerideshop.com by the folks at Reelcom.com.