Industry News 3/19/2008

Chopshop Produces Boost Mobile TV Ad Featuring Professional Snowboarders

Chopshop Produces Boost Mobile TV Ad Featuring Professional Snowboarders Dingo, Keir Dillon, Alexis Waite & Danny Kass

Professional snowboarders Keir Dillon, Alexis Waite, Danny Kass and Luke “Dingo” Trembath answer the question “Where You At?” in Boost Mobile’s new advertising campaign. Boost teamed up with Irvine, Calif.-based creative shop ChopShop to develop and produce the spot that debuts today exclusively on FUEL TV.

Shot on location in Oregon, Utah and California, the 30-second spot features Dillon, Waite, Kass and Trembath on-and-off the snow, giving a sneak peak of the off-the-mountain lives of these high profile riders. Featured throughout the spot is the Boost-branded Motorola i425t mobile phone.

ChopShop partner Zach Lyons directed the high-definition spot coordinated by veteran action sports producer Sean Osborne.   Lyons, who acts as the shop’s Creative Director, also developed the concept for the spot.   According to Lyons, “there’s always a challenge in coordinating schedules of busy athletes and then getting on-camera performance from them.”

The ChopShop team provides ongoing production, editing, graphic design and finishing for numerous extreme sports series currently airing nationally. ChopShop specializes in film and video production and editorial services for both broadcast and event-driven action sports projects.  For more information on ChopShop’s services call 949.838.0355.