Industry News 4/7/2008

ASR Holiday Brings Cheer to Orange County, May 28 and 29

ASR Holiday Brings Cheer to Orange County, May 28 and 29
Buyer registration now live online at
ASR Holiday returns to the Orange County Fair & Exposition Center in Costa Mesa, CA on May 28th and 29th. Designed three years ago to spotlight holiday product lines from the action sports and youth culture industries, ASR Holiday continues to grow alongside the prevalence of holiday specific lines.
“We’re excited to see that ASR Holiday has the continued support of the leading brands in action sports, and the number of new brands that are investing in the Holiday event” says Andy Tompkins, ASR Show Director. “The event was created to fill a void in the buying schedule and while we keep working to perfect it. ASR Holiday is now clearly of strong value to the industry.”

With the growth of holiday specific product offerings from action sports manufacturers, retail operators face weeks of rep visits during May to preview holiday lines.  This is the same time of year that retail summer traffic begins. ASR Holiday offers the industry a one-stop, two-day solution to 4th quarter buying. The event’s simple booth design and intimate layout, allow buyers to focus directly on products and write orders.
“ASR Holiday 2007 was a dream and I feel this show is a winner.  I was busy previewing the lines both days.  There were 2-3 new brands I saw at the show and picked up for my stores.  Everything about the venue was great,” says Dave Hollander, owner of Becker’s Surf Shops.

Many of the buyers attending ASR Holiday in 2007 wrote paper for multiple storefronts, adding to the magnitude of buying power. Strong attendance on the floor included the who’s who of Southern California, east coast, Hawaiian and national chain buyers.

The Orange County Fair and Exposition Center garnered rave reviews for its location and convenience. This year’s timing provides the holiday line production window with accurate sell-through data. Additionally, the show’s dates of May 28 and 29 fall after the Board Retailer Association’s Retail Summit, SIMA Surf Summit and traditional opening weekend of summer business, Memorial Day.
Surf, skate, swim and youth culture brands are enthusiastically signing on for ASR Holiday. Brands can get on board for ASR Holiday by contacting their ASR sales rep. Retailers can pre-register to attend ASR Holiday by visiting <>