Industry News 4/8/2008

::Insight Appoints Key International Players

::Insight Appoints Key International Players

The gang at ::Insight focus on fresh ideas for a stylish world, and re-creating the concept of what advertising campaigns are supposed to be about, but we also appreciate the more business minded characters out there. Without the structure they provide, our collective brand of visionaries would not have the support they need to shine, and ::Insight wouldn't be gaining the recognition and momentum paving our international expansion.

Enter Tim Grainger to the party, whom we proudly welcome as ::Insight's newly appointed International General Manager.

Bred from the same Sydney stock that spawned ::Insight, Tim understands the brand ethos and brings not only a Business degree to the program, but years of hands on experience working with some of the biggest brands within the ASR industry. From sales and marketing, to finance and general management, he's done it all for companies such as FCS, Billabong, and most recently Volcom. Combined, these experiences and his passion make Tim the ideal person to help steer ::Insight through its next phase globally.

"I am very excited to be joining the great team at ::Insight," offered Tim from HQ in Australia. "I look forward to realising the global opportunities that lie ahead for this progressive and iconic Australian brand."

First week on the job, Tim flew to ::Insight's European headquarters in Biarritz, France, and has already helped restructure the program there, from the top down.

Taking over the reigns as Chief Executive Officer of ::Insight Europe now, is Stephane Vinolo, boasting a very healthy resume with 20 years of European Action Sports Industry experience, including long standing relationships at Rip Curl, Billabong and Nike. Stephane will be responsible for the planning, direction and implementation of integrated sales and trade marketing programs throughout Europe.

"I'm really happy to take part in the ::Insight adventure," explained  Vinolo. "I'm impressed about the creativity of the brand and the strong marketing impact according to core customers. The brand is hot and authentic, and my key priorities will be to educate retailers to understand the brand philosophy. The strength of the brand and my product education will help us to work on product differentiation by distribution channels (fashion stores and ASR retailers). Our Market is looking for something different and ::Insight represents this, so I'm proud to join the crew."

These key appointments follow recent Surf Industry Manufacturers Association (SIMA) Image Award nominations, in which ::Insight secured three in the categories of 'Breakthrough Brand of the Year', 'Men's Marketing Campaign of the Year (ZOUP)', and 'Women's Marketing Campaign of the Year (ZOUP)'.