Industry News 4/14/2008

Atwater Jumps Into Summer 08 with New Website Launch

Atwater Jumps Into Summer 08 with New Website Launch

Atwater, the Newport Beach based surfwear line, today announced the launch of their new website at www.atwatercollection.com.

“The new site has a really fresh feel, we wanted to create a place where our customers can view the line easily but also spend a little time hanging out on our blog and learn more about our team riders,” said Scott Madison, co-founder and design director of Atwater. “ We also wanted to visitors to be able to sign up to be on our e-mail list, it’s a way for us to directly communicate with the kids and customers who love to get updates about Atwater concerts and art shows, upcoming surf competitions and fun news in the action sports world.”

The two-year-old company has quickly grown and gained attention from core California surf shops and fine retailers including Nordstrom. Described by media as the current “buzz brand”, Atwater is enjoying their success but still want to reach their customers on an individual basis through their new site. The new site was created by Dave Levin of Levin Media.