Industry News 4/15/2008

NEXT.TV & HP Introduce Action Sports Network FUEL TV to Lineup

NEXT.TV & HP Introduce Action Sports Network FUEL TV to Lineup
Skateboarding, Snowboarding, Surfing and Other Sports Programming Cruise Onto New Internet TV Service Available Immediately on Hewlett Packard Notebooks

NEXT.TV, the revolutionary new Internet television service which debuted on Hewlett Packard consumer notebooks, today announced the addition of FUEL TV as a NEXT.TV channel partner bringing programming attuned to the lifestyle and culture of skateboarding, snowboarding, surfing, BMX, freestyle motocross, and wakeboarding. Currently available on cable and satellite, FUEL TV delivers top-level action sports events and competitions, featuring the best slams, the top tricks, and voices of the action sports industry and elite athletes to more than 24 million homes. 

Launching multiple channels on NEXT.TV, FUEL TV shows will parallel the content currently airing on traditional television, featuring breaking news, original series, licensed films and more, all of which will focus on action sports lifestyle, athletes, celebrities and emerging musicians . The NEXT.TV service is now available via a web update on HP consumer notebooks shipping with Microsoft Windows Vista since January 2007. HP notebook users can access NEXT.TV through HP QuickPlay™, allowing them to access hundreds of television and video programs with on-demand Internet television channels.  As many HP consumer notebooks can be connected to TVs through an S-Video or HDMI connection, these users can bring the NEXT.TV experience into the living room. With the provided remote control, NEXT.TV content can be enjoyed from up to 10 feet away, adding a new dimension to the internet viewing experience. 

"FUEL TV has had tremendous success fulfilling a demand for action sports on television for a youthful, elusive demographic that continues to grow," said David Goldsmith, Senior VP and General Manager of the HP-NEXT.TV initiative. "We are eager to add FUEL TV content to NEXT.TV’s exciting lineup of TV channels."

“The HP- NEXT.TV initiative is an excellent distribution platform for touching the ‘watch it wherever, whenever’ demographic of FUEL TV’s dedicated audience,” said CJ Olivares, General Manager of FUEL TV.

Powered by IPTV pioneer DAVE Networks, NEXT.TV brings a true TV-like experience to consumer PCs. NEXT.TV brings together advertisers, content owners and viewers in an easy to use entertainment driven environment. NEXT.TV can be accessed with a wired or wireless broadband Internet connection and offers broadcast-quality content to viewers for free.

At launch, NEXT.TV featured more than 50 channels with programming across all genres, including comedy, drama, cartoons, sports and science fiction. Channels and programs available on NEXT.TV vary by geographic region and are pulled from around the world allowing viewers to experience global television. NEXT.TV continues to add channels and content partners in order to continue to provide a high-quality viewing experience to users.

Users who do not have QuickPlay on their notebooks and wish to be part of NEXT.TV web application beta program can sign up at www.next.tv.