Industry News 6/5/2008

Leading Footwear Brand Reaffirms Business Strengths of ASR

Leading Footwear Brand Reaffirms Business Strengths of ASR
DC views ASR as the place to write orders and see the world’s most important retail buyers

When ASR lands in San Diego this September 4th-6th, retailers will find a robust footwear presence of 62 brands. With over 6,000 buyers representing 15,000 storefronts, the growth possibilities for a brand of any size at ASR are endless.
“The retail attendance at ASR is as strong as ever with all of the leading specialty, chain and department store buyers making ASR’s dates a priority on their calendars,” said Andy Tompkins, ASR Show Director. “Brands looking for an efficient way to do a lot of business in a small amount of time tell us that they can’t afford to miss ASR.”

DC, an industry leader in skateboarding footwear and apparel, plans to attend ASR September with over 5,600sqft of meeting room space. The footwear and apparel manufacturer reports doing a significant amount of business with many of the brand’s 2,000 specialty retail accounts at ASR.
“DC recognizes the importance of the specialty store account base and views ASR as the ideal place to allow our sales and marketing team to meet with our retailers and conduct mutually beneficial business,” said Mark Miller, DC Senior VP of Sales. “We see ASR as a unique opportunity to connect with our retailers and showcase our complete collection of footwear and apparel as our brand continues to grow.”
With gas prices soaring, many reps are finding it harder to travel big distances to regularly visit with retailers in person. ASR provides a condensed platform where sales reps are able to meet with dozens of accounts, under one roof. Retailers regularly comment on how important the face time with business partners at ASR is to growing stronger, smarter working relationships.
“We are committed to trade shows because they are still a destination for our retailers,” said Nick Adcock, Global President DC Shoes, Inc. “ We see ASR as an opportunity for us to spend time together discussing ways to develop each other’s business.”
In addition to strong skate brand representation, ASR September will feature Automatic Magazine’s Battle Of The Shops skate contest, a growing skate hardgoods section, Create-A-Skate and an extensive mini-ramp. To see a full list of footwear brands showing at ASR September, please go to