Industry News 6/13/2008

Second Annual Billabong Design for Humanity

Second Annual Billabong Design for Humanity
A Celebration of Fashion, Art & Music Driven by a Cause

On June 4th Billabong celebrated their 2nd Annual Design for Humanity event at the Avalon/Spider club in Hollywood benefiting the Surfrider Foundation. 100% of ticket sales proceeds as well as auctioned items will be donated to the cause.

Billabong’s 2nd Annual Design for Humanity event was an unforgettable night of art, fashion and music, which included a Billabong runway show featuring one-of-a-kind celebrity designs, an art show including photography sponsored by Surfing magazine, a live concert by electro-pop superstars MGMT, and sounds by DJ Steve Aoki. Opening the fashion show was Australia’s singer/songwriter Ashleigh Mannix debuting “Hallelujah” for the first time in the United States.

This one of its kind event drew an attractive mix of action sport industry and L.A. celebrities. Athletes in attendance included snowboarding’s elite Scotty Lago, Jamie Anderson, Kevin Pierce, Tara Dakides and pro surfers CJ Hobgood, Sanoe Lake, and Greg Long. L.A. celebrants also shot on the red carpet included likes of Jason Biggs, Mischa Barton, John Legend, Juliette Lewis, and Adrian Grenier.

“This event is a labor of love for our Brand,” says Candy Harris, Women’s Brand Director at Billabong. “It's an opportunity for us to celebrate fashion, music and art all the while giving back to an organization that preserves our way of life.”

“This is an incredible melding of music, art, fashion and social responsibility,” says Surfrider Foundation CEO, Jim Moriarty. “We are honored to be named as beneficiaries for this year’s Billabong Design for Humanity event”

Design for Humanity featured a full-scale runway show, where Billabong fashion and swimsuit pieces were showcased on the catwalk, with one-of-a-kind collaborations from celebrities like Amber Valetta, Cory Kennedy and Joy Bryant and designers Nicky Hilton, Jenny Han, Lisa Kline and Charlotte Ronson. Pieces from this rare collection are up for auction on eBay, with all proceeds going directly to the charity.

Before the fashion show began, guests headed to the Avalon’s Spider Club, for the art exhibit and Surfing magazine photo gallery that featured works by well-known industry artists, like Wolfgang Bloch and Dustin Humphrey. Each piece will be auctioned off on eBay with bidding that began the evening of the event. Three limited-edition posters were also available for sale at the event and online.

FUEL TV was on hand to tape the event in its entirety for a show that will air exclusively on FUEL TV that is scheduled to air on August 11 at 8:00pm ET/PT and will re-air several more times the following month.