Industry News 7/21/2008

group Y Hosts Carey Hart & Sal Masekela to Benefit Stoked Mentoring

group Y Hosts Carey Hart & Sal Masekela to Benefit Stoked Mentoring
Thursday 7/24 at Fox Design Center in Irvine

group Y is pleased to announce a special event at the Fox Orange County Design Center in Irvine this Thursday evening. In support of Stoked Mentoring, group Y will be hosting action sports icons Carey Hart and Sal Masekela in a talk and Q&A session.

Sal and Carey are long-time friends and have shared parallel paths on their rise to the forefront of the action sports and youth markets. Carey will share the story of his success in transitioning a world-renowned athlete's career into multiple growing business ventures. A long-time team rider for Fox, Carey has not only appeared on the small and big screens and been embraced by global media, but his Hart & Huntington brand has rapidly expanded, and he is also poised to launch a new concept nightclub this month at the Hard Rock Hotel & Casino in Las Vegas. Sal will host Carey's discussion and provide his own unique insights into a life transitioning from athlete to businessman and world renowned personality.

group Y will also be donating $5 of every admission fee to Stoked Mentoring. Stoked Mentoring is a non-profit action sports organization for at risk youth with the mission of developing successful teens with opportunity, knowledge, experience, and determination through the use of action sports, mentoring and coaching. Founder and Executive Director Steve Larosiliere launched Stoked in 2005 with the help of Masekela.

We are thrilled to have such a great pair of personalities while simultaneously helping out a great cause. Please join us for a night of discussion which will ultimately benefit kids who may not otherwise have had an opportunity to experience the sports and lifestyle we all love. We invite all those involved in marketing & PR within the action sports, entertainment & communications industry to attend.

The fee for pre-registration is $15. Pre-registration ends on July 23rd. Non-RSVPs are $20 cash at the door. For more information and to RSVP, please go to www.groupYnetwork.com.

Thank you to our sponsors: Fox Head, Inc., Veev, and Barefoot Wines. To learn more about Stoked Mentoring and their programs, please visit http://www.stoked.org.