Industry News 7/24/2008

Smith Optics Hires Ivan Penchansky as National Sales Manager-Motorsports Division

Smith Optics Hires Ivan Penchansky as National Sales Manager-Motorsports Division

Ivan comes to Smith with a solid resume of experience in the motorsports and action sports industry.  He began his career as manager at ZJ Boarding House, a position to which he credits much of his knowledge of the retail world and the ins and outs of running an action sports-based business.  “I cannot thank Mikke and TR at ZJ enough for the start they gave me there!” said Penchansky.  Most recently, he was regional sales manager for Helmet House, a position he held after serving as national sales manager for Thor Motocross and sales manager for Ironclad Performance Wear.

“I have been a big fan of Smith ever since working at ZJ.  Smith used to sponsor my Class 8 race truck back in the day!  Now having the opportunity to work with the Smith team is truly a dream job; I could not be more stoked!” said a super-stoked Ivan in reaction to his landing the position at Smith.

Penchansky holds a BA from Loyola Marymount University and has been married to his wife Angela for eleven years, with whom he has two great kids, Abby (seven) and Nate-Dog (two).

“We couldn’t be more excited about Ivan joining the Smith Optics family.  Ivan brings a wealth of knowledge and experience of the action sports and motorsports industries and will surely be a key element in taking the Smith Motorsports Division to a new level,” said motorsports general manager Mark Phares via satellite phone from his lair, a volcano off the coast of California.