Industry News 7/28/2008

etnies’ PUTS LADIES FIRST AT X Games GIRLS DAY

etnies’ Puts Ladies First at X Games Girls Day

etnies’ Girls Get On Board Celebrates Women In The Action Sports Industry With Instructional Clinics, Demonstrations, Giveaways, Autograph Sessions And More

etnies Girls Get on Board is excited to announce Girls Day, a females-only program dedicated to the ladies of the action sports world, at the 14th Annual ESPN X Games on August 2, 2008 at the Home Depot Center in Carson, CA.  Girls Day will feature etnies Girls Get on Board clinics as well as skateboard, BMX and motocross demos. 

Each Girls Get on Board clinic will run for one hour allowing 20 girls to participate in a hands-on instructional program in skateboarding or BMX.   The skate clinics will be held on August 1 from 12:30 p.m. to 1:30 p.m., and on August 2 from 5:30 p.m. to 6:30 p.m.  The BMX clinics will run from 11 a.m. to 12 p.m. on August 1, from 3 p.m. to 4 p.m. on August 2 and from 1 p.m. to 2 p.m. on August 3.  Participants can register online and will receive a complimentary gift bag upon completion of the clinic.   This year’s Girls Day is free of charge and will begin at 10 a.m. with gift bags being awarded to the first 200 attendees ages 18 and under.  Clinics will run all-day and will culminate with a skateboarding practice at 5 p.m.  Other special programming surrounding the event will include music, prizes and autograph sessions with professional action sports athletes.

etnies Girls Get on Board is a nationwide series of all-girls action sports instructional clinics committed to inspiring girls to participate in action sports and encouraging them to remain active to lead a healthy lifestyle.  etnies' professional team riders such as Lauren Perkins and Evelien Bouilliart serve as ambassadors for the GGOB program and travel to some of the 40 cities across the nation to mentor and coach females of all ages in the action sports categories of skate, BMX, surf and motocross. The clinics consist of on-site demonstrations and hands-on training in a fun and safe environment including one-on-one interaction with top professional female athletes. Girls come away from the program with the basic skills of each sport and build their confidence in action sports and other aspects of their lives.

etnies launched its Girls Get on Board initiative in Spring 2006 to encourage and empower females to learn about and participate in action sports. The program showcases etnies’ ongoing commitment to encouraging girls to participate in action sports and fostering relationships with some of the best athletes in the world.  In addition to the clinics at X Games Girl’s Day, etnies Girls Get on Board program will host 40 free clinics for girls as it embarks on its tour around the country, including a stop at the etnies Skatepark of Lake Forest, Calif., before culminating in November in Albuquerque, New Mexico.   For a complete list of clinics across the country, a detailed schedule of events and to sign up, please visit etniesgirl.com/extra/onboard.

— Anyone under the age of 18 years must complete a waiver which can be found online at etniesgirl.com/extra/onboard/waiver/