Back to News

SIA's Snowsports Institute Opens in September

July 30, 2008

SIA's Snowsports Institute Opens in September
One-day workshops Focus on Women, Youth and the Internet

Right in line with SnowSports Industries America’s (SIA) mantra “Your Intelligent Partner.365.” – the 4th annual, highly-successful Fall Education Workshops scheduled for September will mark the official kick-off of the 2008.09 SnowSports Institute. Based on member requests, the Workshop focus is on knowing how to connect with women, youth and the internet, which is critical to business success in the 21st century. SIA’s Fall Education Workshops are just one example of membership programs and services developed to assist the snow sports industry in making intelligent and profitable decisions.

“The Workshop was a great opportunity for the industry to come together. Retailers, suppliers, and area operations could all benefit from more opportunities like this to discuss challenges, identify opportunities, and share ideas,” according to Chuck Mason, Vice President of Sales at Burton Snowboards after the 2007 Workshops. “Bottom line – we all need to figure out how to get more people buying gear and getting up on the slopes more often. The Workshops are a step in that direction.”

Each workshop includes breakfast and lunch plus SIA will announce their “SIA SnowSports Rep of the Year Awards” for each region. Also in response to feedback, the workshop presentations have been reduced to two while adding break-out discussions and networking sessions. Workshop sessions will cover industry trends and state-of-the-art information on:

State of the Snow Sports Industry
Sales and merchandising techniques
Website development
Social marketing
For complete details on registration, dates, times, locations, bios on presenters, etc. -- retailers, reps and manufacturers should go to

SIA Fall Education Workshop dates and locations:
9.10.08 Springfield, MA – Sheraton Springfield Monarch Place Hotel
9.17.08 Denver, CO – Sheraton Denver West Hotel
9.18.08 Sacramento, CA – Courtyard by Marriott Sacramento Midtown

The SIA Fall Education Workshops.08 are a SIA SnowSports Institute Program, a year-round initiative to further educate the snow sports industry through workshops, online education, research and trade show presentations.