Industry News 7/31/2008

Imagine Marketing Agency Goes GLOBAL

“Imagine Marketing Agency Goes GLOBAL With the Launch of the International Brand Management Program” (IBMP)

Imagine Marketing Agency is the premiere PR and Marketing agency for the action sports and lifestyle markets. The agency’s focus is aiding international brands in growing and building a strong presence in the U.S. and following the launch of the IBMP, next on their agenda is helping U.S. brands expand into the European market.

The IMA team offers their services to a wide variety of established and emerging brands alike, creating awareness in the U.S. through various marketing initiatives ranging from Business Development, PR, International Branding, Event Planning, and more.

Companies looking to expand internationally can expect to be confronted with issues ranging from legalities, foreign policy, day-to-day operations and cultural differences. IMA President Caroline Graeff (former Professional Snowboarder from France) has had first hand experience with these challenges, while establishing her business in the U.S. market. Now she is passing along that same insight through the IBMP. 

“When I first set out to establish IMA in the states, I knew exactly what I wanted to do but it took a lot of time and research to just get things started. If I would have had a program in place like the IBMP my life would have been much easier and I would have been able to focus on other areas of the business. We created this program to fill a need that I know from first hand experience exists”. - Caroline Graeff IMA President

One of the keys to IMA’s success as a niche agency is that all members of their core marketing team are avid surfers, skaters, snowboarders and cultural enthusiasts, which helps them relate to their clients in more ways than one.