Industry News 8/18/2008

David Patri Joins forces with Undermine Apparel for Spring '08 Launch

David Patri Joins forces with Undermine Apparel for Spring '08 Launch

What do you get when you mix a board-sports apparel mogul, a few eccentric snowboarders, some starving artists, a few musicians, and some hip hop prodigies?  The answer…!  Undrmine Apparel.  Undrmine is dedicated to serving the truly passionate individuals who pursue their active lifestyles whether it is supported or not.  The company, formed in 2006, was molded by J.C. Ruffalo and Nick Gross, both twenty years old. A year into the project, former Split owner and head creative designer of O’neill, David Patri joined forces with the young entrepreneurs to further develop the line.  The company serves as a fundamental means to promote art, board-sport athletes, musicians, and talented individuals on the rise. And looks like a good time wrapped into a ring spun cotton t! 

The company’s interactive website will include an online community consisting of publicly open art and music submissions, blogs, and a catalog of clothing and team riders/ artists/ musicians, so no one gets left out of the fun! 

The brand is already supported by, professional snowboard icon, video producer, and Neff- Headwear co-owner Nate Bozung, as well as female skate prodigy Lauren Perkins, who placed first at this years US open.  On the rise hip- hop artist ‘Thrasher’, will be sporting some duds as well. 

The Holiday launch will consist of a simple 13 t- shirt designs, and 3 hooded sweatshirts. The idea of the launch is to establish Undrmine as a solid, respectable, and quality brand that is easily noticeable through its artwork that makes a supporter “think deep”.

For those in Southern California you can check out some goods at 9-star, Killer Dana, and Danchoo stores.  Be sure to check out our website, for store locator, retail inquiries, to submit art or music, or to check out the catalog and team.