Industry News 10/13/2008

Berkela Films Hires Action Sports Entertainment Veteran, Carl Harris

Berkela Films Hires Action Sports Entertainment Veteran, Carl Harris

Berkela Films today announced the appointment of Carl Harris as vice president of marketing, strategic partnerships.

Harris will lead Berkela’s marketing department and grow the company’s outreach in raising awareness for all projects.  He will focus on strategic partnerships, sponsorship relations, advertising and media relations, while also working closely with production.

“Carl’s knowledge of the action sports landscape coupled with the blood equity he's invested in marketing, as well as television and film production is unmatched in our industry,” said Sal Masekela, Berkela’s co-founder. “We feel lucky to have him on our team. If it was not for Carl twelve years ago sticking a microphone in the hands of an enthusiastic shred groupie who didn't know when to shut up, I wouldn't have a career.”

Harris brings over fifteen years of action sports marketing and entertainment experience to Berkela.  He designed and implemented entertainment and marketing programs, communications campaigns and strategic partnerships for industry leaders MTV, Burton Snowboards, Tony Hawk’s Boom Boom HuckJam and Four Star Distribution, to name a few.

“From MTV, to C1rca, and everything in between, Carl brings live event and corporate sponsorship experience, along with powerful relationships to Berkela’s rapidly growing position in the marketplace,” said Jason Bergh, Berkela’s co-founder. “He’s able to take an action sports property and market it to a mass audience without sacrificing the credibility we are all about.”

“Through all of our individual successes, I truly believe Berkela has the experience, talent, passion and vision to set the standard for which entertainment properties are measured,” said Carl Harris, Berkela’s VP of Marketing.

Berkela Films executive staff is:

Jason Bergh - Co-founder
Selema Masekela – Co-founder
Davin Henson – Vice President of Production
David Katzenberg – Vice President of Development
Carl Harris – Vice President of Marketing, Strategic Partnerships

For more information contact: Berkela Films (323-934-1135) info@berkela.com