Industry News 10/28/2008

Helly Hansen Joins bluesign to Drive Environmental, Health and Safety Initiatives

Helly Hansen Joins bluesign to Drive Environmental, Health and Safety Initiatives

Helly Hansen today announced it has signed up as a member of bluesign technologies ag, joining an exclusive circle of leading retailers and brand companies who rely on bluesign® standards in managing all environment, health and safety (EHS) issues in their supply chain.

More and more retailers and brand companies are realizing that besides price and performance of their products, aspects like consumer safety and sustainable production are becoming important. In order to gain the consumer's long-term trust in their brands, companies are facing new challenges regarding EHS issues. To reduce their environmental footprint, combined with maximum conservation of resources in production, will be critical factors for future economic success.

The bluesign® membership allows leading retailers and brand companies, who are strongly committed to sustainability and "Corporate Social Responsibility" (CSR) to actively participate in the bluesign® standard. As a bluesign® member, Helly Hansen can benefit from practical solutions regarding EHS issues including assistance in the implementation of manageable EHS guidelines as well as general supply chain management.

"Sustainability is vital to the future of the sporting goods industry," said Richard Collier, Helly Hansen's Global Vice President Product, in Norway. Helly Hansen fully supports bluesign's initiatives and believes they are serving as an important catalyst in helping the industry move in the right direction. By combining bluesign's environmental, safety and CSR expertise with the purchasing power and sustainable commitment of major brands, such as Helly Hansen, we will create highly beneficial change within our supply chains. Helly is proud to be the first Scandinavian brand to become a bluesign member. "

bluesign® membership for retailers and brand companies

The bluesign® membership is beneficial to retailers and brand companies in several ways. Compliance with high-level EHS criteria means a long-lasting investment in consumer trust and a positive image. Consumers expect the retailers and brand companies to responsibly manage EHS problems. Transparency in the supply chain and an intelligent input stream management, like the bluesign® standard offers, effectively solves these problems. Additionally bluesign® members can be supported ideally in EHS questions, always with the goal to provide solutions, e.g. with risk assessments or scientific background information regarding current EHS relevant topics.

To become a bluesign® member, a retailer or brand company must be strongly committed to sustainability and CSR. EHS principles including concrete goals are defined in their vision and mission, and they continuously work on their achievement. They follow an environmental policy, which is not primarily marketing-effectively used, but leads to concrete solutions and improvements. Part of this environmental strategy is to actively advance the implementation of the bluesign® standard in their supply chains. These progressive actions allow the retailer and brand companies to proactively strengthen their position on the market and to openly communicate their commitment to reduce their environmental footprint towards the consumer.

Helly Hansen took positive initial steps toward improving the performance apparel industry's environmental performance in Winter 2008 through the introduction of its Ekolab collection of outerwear, mid layers, sportswear and footwear that uses toxin-free waterproof breathable membranes, recycled and natural materials, and earth-smart manufacturing and distribution processes.

Founded in Moss, Norway, in 1877, Helly Hansen is the world's most experienced performance apparel brand. The company invented the first supple waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced technical base layers made with LIFA Stay Dry Technology in the 1970s. Today Helly Hansen's outerwear, baselayers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries.

For more information on Ekolab and Helly Hansen's Winter 2008 collection visit: