Industry News 10/29/2008

Turf Skateboards Signs Long Term Joint Venture with Pipeline Promotion

TURF Skateboards Signs Long Term Joint Venture with Pipeline Promotions to Partner with TURF APPAREL GROUP

TURF Skateboards; founded in '07 by professional skateboarder Mike York currently has hard good distribution through AWH Distribution and accounts such as Huf, FTC and Val Surf. The deal with Pipeline Promotions spawned a new soft goods company called TURF APPAREL GROUP.

Partners coming on board the new venture are Sean Murphy from Destroy Entertainment, Porn Star Clothing to act as President and Greg Henley from Famous Stars and Straps to act as Senior Vice President of Sales.  Mike York will act as the Main Pro and Team Manager/Art Director. Other TURF Pro Skaters are Sammy Baptista from the Shorty's camp and "The Mayor" James Kelch.  Rounding out the stable are a slew of upcoming amateurs like Jason Wussler and Jabari "The Beast" Pendelton.

TURF apparel will have a full line of Streatwear Basics and is preparing a new seasonal line for ASR and Magic.  TURF has a unique look at the industry and is focusing on retail programs like the RTCP (Regional Team Color Program) where their Flagship Basic Tee will be available with regional professional sports teams colors.  TURF also has a "Viral Only" marketing plan and has secured rev-sharing content distribution with major media partners.

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