Industry News 11/5/2008 An Interactive E-Newsletter for Surfers An Interactive E-Newsletter for Surfers
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Lionize PR, an Orlando-based public relations and marketing firm specializing in the surfing community, today announces the launch of E-mailed to opt-in parties throughout the world, the e-newsletter’s content will be a combination of major news and reader submissions with embedded links if available. Sign-up and provide content at

“ is an avenue for publicity for those who can’t or don’t want to write a press release, don’t have the resources to pay someone to write one, or don’t know how to get it front of people who could read it,” stated Ryan Marks, president of Lionize PR. “While we’ll incorporate major news into the mix, I hope it will be utilized by the brands, the people and the organizations that could benefit the most from free publicity.”

Based on the concept that lions form social bonds called prides to hunt, educate and survive, was born. By spreading the word about recent happenings, surfers have an avenue to contribute to the community instantaneously and have it broadcast worldwide.

“What I’ve found is that there is a ton of people who contribute to the surfing culture, but don’t necessarily have a medium to broadcast their successes,” stated Marks. “I want to give a voice to all those people in the most effective manner possible.”

E-mail is still the most effective form of marketing based upon studies by JupiterResearch with 87% of the online community spending their time reading e-mails. That is 17% more than the next most popular reason to use the Internet, which is for search.

Editor’s Note: For stickers, electronic images and samples contact Ryan Marks at 407.242.8548 or