Industry News 11/7/2008

Premier Style Forecaster to Collaborate with World’s Top Street and Urban Wear Event

Premier Style Forecaster to Collaborate with World’s Top Street and Urban Wear Event to Develop Inspirational and Boundary-Pushing Trend Presentations

BREAD & BUTTER, the leading international tradeshow for street and urban wear, today announced that it has selected Stylesight as its exclusive trend partner for the coming season of BREAD & BUTTER BARCELONA and THE SOURCE January 21–23, 2009. Stylesight, the premier style information forecasting service, will work closely with B&B to develop a series of groundbreaking creative presentations and programs to take place during the next edition of the “tradeshow for selected brands”.

“As the leading international trade fair for street and urban wear, BREAD & BUTTER is always pushing the boundaries of fashion, style, art and culture.  As such, it is our aim to work with a trend partner who is strong in finding and expressing trends and, most importantly, shares our creative vision,” says Karl-Heinz Müller, Managing Director of BREAD & BUTTER. “We are very happy to develop the trend content and programs with Stylesight for our upcoming tradeshow in January.”

All of the new trend content and presentations will be developed by Stylesight’s venerable Fashion Office, which is comprised of a world-class team of trend professionals who probe, edit and check emerging fashion signals in order to translate them into concise, clear and actionable messages for creative professionals. Stylesight and BREAD & BUTTER will additionally collaborate to design and create a co-branded lounge area for all attendees as well as a trend photo booth, where BREAD & BUTTER BARCELONA’s most trend-setting attendees can participant in Stylesight’s “real time” trend board creation.

“We are very excited about this partnership and are already hard at work developing some incredible content and events,” said Frank Bober, Founder and CEO of Stylesight. “I am certain that the attendees of BREAD & BUTTER BARCELONA and THE SOURCE will be blown away by this year’s trend presentations.  If you are a fashion professional involved in Street or Urban Wear, you cannot afford to miss this event.”