Industry News 11/24/2008

Introducing TREW

Introducing TREW
Stylish and Technical Outerwear, Company Launches Through TREW Tour

A love for the mountains, passion for the sport, and a need for technical, yet stylish outerwear set three guys on a mission to create the ultimate outerwear collection for the true rider.  The true rider being the person who loves first tracks, knows the meaning of earning their turns, and has fun “gettin’ ‘er done” on and off the mountain.  Tripp Frey, John and Chris Pew are proud to announce the creation of TREW and its inaugural TREW Tour.

TREW’s premier men’s collection consists of three jackets and two pants, each available in three colorways.  The collection re-invents classic pieces with updated colors, technologies and fits.  TREW will also be offering hoodies, tees and beanies in addition to its core outerwear.  The price points will range from $30.00 to $479.00 and will be available at independent retail shops throughout the country.

Tripp, John and Chris are Hood River transplants by way of Michigan and North Carolina and will be touring the U.S. and Canada to formally launch TREW, share the brand’s philosophy and have some fun.  A customized TREW RV, complete with solar panels, will be traveling throughout the U.S. starting in December and ending whenever the snow melts.  The three of them intend to visit snow destinations in British Columbia, California, Colorado, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming.

Each stop will be unique to its own; however, each stop will include product previews, giveaways, barbeques, beverages, visits to the local pubs, and of course riding.  TREW will also be meeting with local retailers to present the collection throughout their journey.  Information and updates about the TREW Tour will be posted continuously on TREW’s website www.TrewGear.com.

Be sure to keep an eye out for the TREW RV in your town; if you see it, stop by and say hi.  To learn more about TREW or the TREW Tour please check out: www.TREWGear.com.