Industry News 11/24/2008

686 Signs Louie Vito to Global Pro Team

686 Signs Louie Vito to Global Pro Team

Westlife Distribution is pleased to announce the addition of Louie Vito to the 686 Global Pro Team.

Louie is a 20-year old Ohio-native who currently resides in Sandy, Utah. This past year, Louie was crowned the overall Chevy U.S. Snowboarding Grand Prix series title champion. He found himself on top of the podium again two days later at The Jeep King of the Mountain Superpipe Championships in Squaw Valley, California. At the Vans Cup, Vito took second place behind Danny Kass.

Despite his successful career, Louie hasn’t forgotten where he came from; he still finds time to give back to his roots, hosting a very successful charitable rail jam every year in Ohio.

Vito says about riding for 686, “I am stoked to join the 686 family.  Their outerwear is tech and is perfect for riding icy pipes to sledding in the backcountry.  It is cool to be a part of a company that was started by a snowboarder and snowboarding has been the main focus since day one.”

“When we first started talking to LV, I was blown away by his charismatic personality,” says Kristin Cusic, VP of Marketing at 686, “His track record speaks volumes for his riding ability, but his personality is what really brings him up to that next level. We couldn’t be happier and think it’s a perfect fit.”

Vito’s other sponsors are O-Matic snowboards, Monster Energy, Nike, Vestal, Kicker, Capix Helmets, Spy Optic, Skullcandy, Boost Mobile, Grenade, Utility and Neff.

Photo: George Crosland