Industry News 12/3/2008

BRA & Surf Expo Partner to Create "Retail Center" on Tradeshow Floor

BRA & Surf Expo Partner to Create "Retail Center" on Tradeshow Floor

Want to Stand Out Next Year & Reach Thousands of Retail Customers?  Register Today to Exhibit in Surf Expo's Retail Center this January!

Consider investing your marketing dollars in the tradeshow with over 10,000 action sport retailers, by choosing to exhibit your company, products and services at Surf Expo, January 15 - 17, 2009, in Orlando, Florida. Tradeshows remain by far the most cost-efficient way to maintain personal contact with your larger market. To date, Surf Expo has seen a 14% increase in the total number of pre-registered retail stores.

The Board Retailers Association (BRA), a non-profit representing over 3000 specialty surf, skate, snow and wake retail shops, has partnered with Surf Expo to create a RETAIL CENTER at the upcoming show and we would like to invite you to exhibit. Our business goals go far beyond the exhibit space you rent at Surf Expo. The RETAIL CENTER will provide vendors like yourself an introduction to thousands of board sport retailers on their home turf and at the trade show where they do all their buying for HALF the normal exhibit booth rate. In addition, the RETAIL CENTER provides vendors an inexpensive turnkey solution to exhibiting with a free pre-packaged marketing campaign designed to drive traffic to the booth and sales in your pocket.

The RETAIL CENTER is located in the very popular and highly coveted Surf Section on the show floor. Being in the Surf Section and near the entrance/exit for the beer tent, the food court, the seminar room and the Board Builders Pavilion will ensure that the RETAIL CENTER is a high traffic area.

Click here to view a map of the RETAIL CENTER on the show floor:

View the full show map by visiting Surf Expo's website: