Industry News 12/8/2008

Alli, the Alliance of Action Sports, Launches; New Digital Hub for Alli Properties

Alli, the Alliance of Action Sports, Launches; New Digital Hub for Alli Properties will House Dew Tour Properties, Maloof Money Cup, AMA Motocross Championships, King of Wake Series, and the Free Flow Tour

Alli, the Alliance of Action Sports™, along with co-owners NBC Sports and MTV, a division of Viacom’s MTV Networks (NYSE: VIA and VIA.B), today launched (, a new digital hub for the full roster of Alli properties and a leading source of action sports content and news. will provide core action sports enthusiasts and mainstream fans alike with an extensive offering of up-to-date tour and event information for Alli events. This digital hub will feature original competition and lifestyle content, standings and results, videos, photos, news and bios from all Alli properties (Dew Tour, Winter Dew Tour, Free Flow Tour, China Invitational, Maloof Money Cup, AMA Motocross Championships, and the King of Wake series). In addition, future phases of the site will feature a social networking platform built to bring fans and athletes closer together.

Vice, the group behind, and critically acclaimed shows including Heavy Metal in Baghdad, Epicly Later’d, and School of Surf, has been brought on to produce and manage all editorial content and video. already has a deep catalog of action sports video content including the new program “Powder & Rails,” MTV2’s  “The Contenders” featuring Paul Rodriguez, Ryan Sheckler, Jamie Bestwick, and Chaz Ortiz, along with an extensive library of Dew Tour footage.

“We’re excited about the launch of; it is the ideal place to bring both fans and athletes of all action sports together,” said Wade Martin, President of Alli. “The site will bring to life all action sports has to offer from competition coverage and lifestyle programming to fan generated content.”

Doug Kirk, General Manager of, added, “ has been built to give action-sports fans a destination where they can access everything from news and information from Alli’s national and international action sports tours and events, to bring exclusive lifestyle programming and competition coverage, and build an Alliance among core enthusiasts and mainstream fans alike.”

Alli is a global business that joins the former Action Sports Tour properties (AST) with Maloof Money Cup, AMA Motocross Championship and King of Wake series to create the most diverse and robust action-sports offering in the world.

The Winter Dew Tour is the first property to debut under the Alliance which kicks off on December 18th in Breckenridge, CO. Fans can go to for all event related information as well as view up-to-date broadcast schedules for Winter Dew Tour competition and lifestyle coverage on NBC, USA, MTV and MTV 2.

The Winter Dew Tour consists of three events across the US:

Breckenridge Ski Resort, Breckenridge, CO Dec. 18-21, 2008
Mount Snow Resort, West Dover, VT Jan. 8-11, 2009
Toyota Championship, Northstar-at-Tahoe, Truckee, CA Feb. 19-22, 2009