Industry News 12/10/2008

Surf Expo Announces Reduced Labor Rates for January 2009 Show

Surf Expo Announces Reduced Labor Rates for January 2009 Show:
Official Show Decorator GES Rates Now Lowest in Two Years

In a continuing effort to deliver the highest possible ROI for its exhibitors, Surf Expo announced today that it has reached an agreement with its official show decorator, GES, on a 27% reduction in labor rates for the upcoming show, January 14-17 at the Orange County Convention Center in Orlando. Additional rate reductions apply to cartload service for those exhibitors who move in their own booths and materials.

“The reduced costs make Surf Expo an even stronger value proposition,” commented Roy Turner, show director. “We currently have 10% more stores pre-registered for our show than we had this time last year which means we are delivering more potential revenue to our exhibitors for the same – or less – investment. In today’s economy, that’s great news!”

Surf Expo has also partnered with GES to look for additional exhibitor cost savings by providing an Installation & Dismantling (I&D) cost analysis for any interested show exhibitor. GES may be able to reduce expenses for I&D clients by providing priority access and move-in that may reduce overtime costs on material handling and labor. To request a free audit of their exhibition budget, exhibitors simply need to contact their account executive.

While the GES rates were changed online on December 4, the changes are retroactive. Any exhibitors who placed GES labor or cartload service orders prior to December 4 will see the rate reduction reflected on their final GES statement.

For more information, including the new GES rates and booth services information, go to surfexpo.com.