Industry News 12/16/2008

Monster Energy Supercross “Goes Green” in 2009 with Pit Party Recycling Efforts

Monster Energy Supercross “Goes Green” in 2009 with Pit Party Recycling Efforts
Fans recycling Monster cans at the races earn free pit access

Monster Energy, the title sponsor of Monster Energy® AMA Supercross, an FIM World Championship, is doing its part to help the environment by going green for the 2009 season.

At 12 of the 17 races this season, excluding Atlanta, Indianapolis, Daytona, Toronto, and Las Vegas, fans can bring a Monster can to the stadium and receive a free pit pass, with valid race ticket, just for recycling. In an all out effort to aid and promote environmental awareness, Monster Energy has teamed up with Global Inheritance to promote recycling efforts.

“Recycling is very important to our company and many of our fans,” said Geoff Bremmer, Monster Energy® Brand Manager. “Through Monster’s partnership with Feld Motor Sports, Global Inheritance and our retail partners we’re able to reward supercross fans with an enhanced live pit experience for free, just for doing the right thing by recycling their Monster cans.”

Those planning to attend Anaheim I (1/3), II (1/17), and/or III (2/7) can purchase their Monster Energy products at all Circle K and Stater Bros. stores in the Southern California area. Circle K, the official convenience store of the Anaheim Monster Energy Supercross races, has all 16 oz. Monster cans at two for $3. Stater Bros., the official grocery store of Monster Energy® Supercross, has all 16 oz. Monster cans at the everyday low price of $2.29. 

Fans who would like to know more about Global Inheritance and their initiatives can find information within the Monster Energy pit display while at the stadium or visit www.globalinheritance.org.