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ASR January 2009 Happenings!

December 19, 2008

ASR January 2009 Happenings

This update from ASR highlights a portion of the great happenings at the January 2009 show, which takes place January 22 - 24, 2008.

Attention ASR exhibitors – the ASEC Green Room is back and better than ever!
Now positioned on the main floor of ASR January, the Green Room will allow thousands of retailers to see and learn how the industry is becoming more environmentally friendly by creating sustainable products and business practices.

There is no charge from ASR to participate in the ASEC Green Room, however there is a fee for the space via ASEC based on your membership status.  100% of proceeds for the Green Room will go to benefit ASEC.

For exhibit opportunities and questions about the ASEC Green Room please contact Frank Scura, ASEC Executive Director at 707-829-2682 or [email protected]

Presented by
Ultimate Quiver – On Water Demo
Exhibitors are invited to exhibit at our first ever ASR on water demo day at the Wavehouse in Mission Beach. Our on water demo provides buyers the chance to test the performance and technology your  surf hardgoods, wetsuits and apparel on Wavehouses’ world class barreling wave or right outside on San Diego's premier surf break. Help us gather the ultimate quiver of quads, fishes, thrusters, sups and mini guns for retailers to experience your products in the environment they were designed for.

Ultimate Quiver - On Water Demo Hours:
Wednesday January 21, 2009  7:30am – 11:30am

3125 Mission Blvd
San Diego CA

ASR Runway Show - 
January 22 & 23 @ 2 p.m. - Hall "H"
Runway Show Submissions Form

Put your brand in front of hundreds of key retailers and media with the ASR Runway Show.  Always a must-attend event at ASR, be a part of 2009's fashion revolution!  Click here for the submission form.  HURRY - Submissions DEADLINE: JANUARY 2

Tradeshow season is nearing and Nixon is once again producing the ASR City Guides/Party Planner. If your brand is having an event and you would like to get it on the Nixon Party Planner please send the following info:

    * Name of event
    * Location
    * Presenting brands/sponsors
    * Time of event

Event information for the ASR City Guide/Party Planner is due: January 13
Send to [email protected]


Welcome to ASR from the Surf Industry Manufacturers Association

On behalf of the Surf Industry Manufacturers Association (SIMA), welcome to ASR January and Happy New Year!  ASR is a great way to jump-start your business in the new year.  There are some big initiatives in store for SIMA this year as we will be launching our 2008 SIMA Retail Distribution Study, continuing our Boot Camp educational series, gathering the tribe in Cabo for Surf Summit XII, and increasing our fundraising efforts for both our Environmental and Humanitarian Funds.  2009 is also a time for celebration as this year marks SIMA’s 20th anniversary.  We are proud to have called ASR a partner for the past 20 years and we look forward to working together for the advancement of the industry.

Calling All Retailers!
SIMA will be continuing its industry research initiative with the 2008 SIMA Retail Distribution Study.  However, most importantly we need the help and participation from retailers. Retailers – The Industry Needs Your Input!  Following the success of the 2004 and 2006 SIMA Retail Distribution Studies, the surf industry’s next comprehensive Retail Distribution Study is slated to begin in January 2009. The 2008 SIMA Retail Distribution Study will provide an in-depth view of the U.S. surf and skate retail market in 2008, covering the same areas as the previous two studies in order to provide valuable trending information and data covering the past six years.
The study will be accomplished via telephone interviews of specialty retailers at random. A targeted questionnaire will be presented during the interview with the goal of obtaining industry data and statistics covering areas such as regional and channel differences, brand penetration and category sales volume. Retailers can expect to begin receiving telephone calls in January 2009 asking for their participation in the study.
Retailers – your time and input is crucial to this study! Help the surf industry make great strides in market research and please participate in the survey should you receive a telephone call.  All participating retailers will receive a complimentary copy of the report. Top-line data from the 2008 Retail Distribution Study will be announced and reviewed at Surf Summit XII in Los Cabos, Mexico, in May 2009.

Need a Break? Visit the SIMA Hospitality Suite!
Need to get off your feet for a quick break between your appointments?  Perhaps instead you need a quiet place for a meeting off the show floor or you want to avoid the long lines at the business center copy machine. If this is the case, then be sure to stop by the SIMA Hospitality Suite in room 23B. Here SIMA members exclusively have access to meeting space, free copy and fax service, refreshments and more.

SIMA Boot Camps – Report for Duty in 2009
Mark your calendar and gather your crew for the 2009 SIMA Boot Camps! Boot Camps are designed to allow SIMA members to benefit from intimate seminars on an ongoing basis that aim to provide valuable tips and tools to help your company improve a variety of daily business operations. The 2009 Boot Camp lineup of seminars each target a specific topic over the course of a few hours and are held in various locations throughout Southern California, with the goal of reaching a variety of employees and departments within SIMA member companies.  ALL levels of employees from ANY department who would benefit from the educational seminars and industry networking time are encouraged to attend. Full schedules and registration information will be sent to the main contact at each SIMA member company prior to each Boot Camp.  Non-SIMA members are also invited to register for Boot Camps at the non-member rate.  Stay tuned for SIMA Boot Camp updates at
SIMA is honored to have united the surf industry for 20 years now, and we look forward to many more.  Enjoy your time here in San Diego and on behalf of the SIMA Board of Directors, here’s to a good show.

Dick Baker – SIMA Chairman Emeritus


Registration - Badge Mailing Deadline is TODAY - DECEMBER 18  
Exhibitor registration for ASR January is open.  Click here to register.  

Note: Badge registrations processed after December 18 will be available at the Will-Call Counter in the Registration Hall, now located in Hall H.

Hotel & Travel
Exhibiting at ASR in San Diego this January?  Make sure to lock in the lowest rates at the area’s best hotels today!  Click here for rates & reservations. 

Travel Planners provides complete service--from booking to checkout.  Prefer to book via telephone?  Please call Travel Planners Monday through Friday from 9:00AM – 7:00PM ET at 800-221-3531 or 212-532-1660.

Meeting Room Rental

ASR is pleased to offer the comfort and convenience of meeting room rental for business that needs to happen off the show-floor.  Contact our Operations Coordinator, 
Lisha Baer for pricing & availability at
[email protected] or (949) 226-5793.


Show Director
Phone: (949) 226-5781
[email protected]


Account Executive
Phone: (949) 226-5752
[email protected]


Account Executive
Phone: (949) 226-5751
[email protected]









31910 Del Obispo, Ste 200San Juan Capistrano, CA 92675

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