WII™ Teams Up with POWDER Magazine to Present 2009 POWDER Video Awards
Snow Sports Video Game for WII™ Teams Up with POWDER Magazine to Present 2009 POWDER Video Awards & Reader Poll
POWDER Magazine landed We Ski & Snowboard™ as presenting sponsor for the
ninth edition of the publication’s popular event, the POWDER Video Awards and
Reader Poll Presented by We Ski & Snowboard. The sponsor’s much-anticipated
video game, endorsed by both the U.S. Ski Team and the U.S.A. Snowboarding
Association, is an exciting and fun winter sports experience developed by NAMCO
BANDAI Games America for Wii, and aligns perfectly with the biggest awards show
for the high performance skiing industry.
“Skiing continues to set new levels in performance and technology in action sports, and it is an indelible part of family sporting culture globally,” says Alain Mazer, head of branding for We Ski & Snowboard, NAMCO BANDAI’s much anticipated release for Nintendo Wii. “We built upon our Wii Balance Board™ experience and developed what we believe is the most fun and authentic-feeling experience around, with the hope that the sport and spirit of skiing and boarding will translate in new ways from the mountain to the living room and vice-versa.”
The perennial ski industry event – the POWDER Video Awards and Reader Poll
Presented by We Ski & Snowboard – will take place at the Jerome Hotel in
Aspen, Colorado, January 24, 2009. Coinciding with the Winter X Games, the
event honors the top 10 male and top five female skiers of the year as voted on
by POWDER readers, and the year’s top ski films chosen by an appointed panel of
experts. The event notoriously plays host to some of the biggest names in
skiing, a who’s who of action sports athletes and industry heavy weights, as
well as surprise guests, celebrities and entertainers.
We Ski & Snowboard has advanced manifold since the release of its critically acclaimed predecessor, We Ski™, with miles of free-riding runs, open environments and over-the-top functionality for both skiers and snowboarders, easy for beginners and challenging for even the most advanced riders. The game releases in March, but to learn more and experience the fresh powder, pristine slopes and unstoppable winter fun now, visit www.namcobandaigames.com/weskiandsnowboard <http://www.namcobandaigames.com/weskiandsnowboard> .
To catch all of the action from the 2009 POWDER Video Awards and Reader Poll Presented by We Ski & Snowboard, watch the live webcast at www.powderawards.com <http://www.powderawards.com> beginning with red-carpet arrivals at 7:30 p.m. MST on Saturday, January 24th.