Industry News 1/13/2009

Smith Optics Enters Ophthalmic Market


Smith Optics Enters Ophthalmic Market

Founded in 1965 with the creation of the first thermally sealed, non-fogging ski goggle, Smith Optics is a brand which is synonymous with innovation for the active lifestyle. Today we are pleased and proud to announce a move which will take our heritage of innovation and authentic styling to an entirely new customer with the introduction of Smith Rx.

Bringing our foundation of sport tested performance, award winning innovation, and solid quality to the optical world, Smith hits the ground running with an initial market entry which represents the marriage of sport and fashion.

Smith’s optical collection is an American-Italian collaboration constructed using premium materials such as titanium, stainless steel, hand made acetate, and combinations thereof. This collection reflects Smith’s performance background in action sports and melds it seamlessly with unique style and time honored craftsmanship. Finished with attention to the details, we combine the highest quality spring hinges, adjustable nose pieces, and moldable temples, with fresh graphic applications and logo treatments. At once unique and emblematic of theactive lifestyle, Smith Rx fills a niche in the prescription eyewear market.

Smith also presents a first to the optical world, introducing Interlock Interchangeable Technology, a revolutionary design breakthrough which brings the performance of interchangeable lens eyewear to closed frame styling. Interlock frames feature a hidden-from-view mechanism which gently pries open the frame with a simple twist of the temples, allowing for easy quick and secure lens exchanges, allowing a single pair of glasses the flexibility to take on limitless sport uses or style characteristics . See how this works at www.SmithInterlock.com.

ShareThis