Industry News 1/13/2009

Smith Optics Debuts New Rx Interlock Collection


Smith Optics Debuts New Rx Interlock Collection

Smith Optics, the undisputed industry leader in interchangeable sunglass technology, is pleased to announce its entry into the ophthalmic market. Bringing over forty years of experience innovating eyewear for the outdoor enthusiast, Smith is poised to turn heads fusing sport technology with the demands of the optical customer. One of Smith’s most exciting product technologies, which the optician and patient alike will appreciate, is the world’s most innovative lens interchange system, Smith Interlock.  Visit http://smithinterlock.com to see it in action!).

Built on the platform of a patent-pending lens retention system, Interlock brings interchangeable lens technology to closed-framed eyewear. Interlock eyewear features a hidden-from-view mechanism which is activated by a simple of twist of the temples. When activated, the Interlock device gently pries the frame open 2.5mm, allowing easy and quick lens exchanges, giving a single pair of eyewear the flexibility to adapt to a range of uses, conditions, and even fashion statements never before imaginable. Twist the temple, remove the lens, replace with the desired lens, twist the temple again locking the lens securely in place, and, voile! One twist to change your entire look!

Smith will be rolling out two new Interlock models with the introduction Smith Rx, the Interlock Mission and the Interlock Crossroad. These two new Rx pieces join the sport-oriented, Rx-compatible Interlock Spoiler, Prophet, Trace, and Whisper to complete Smith’s prescription interchangeable line.

The Crossroad and Mission will enter the market with a prescription-friendly 6 base lens curve and Smith’s bomb-proof, injected molded, Grilamid TR90 frame construction. The Interlock Trace, Spoiler, Prophet, and Whisper use an 8-base lens curve and identical frame construction, offering a slightly more sport-oriented look.

With a multitude of lens options including Smith’s proprietary Polarchromic™, Ignitor, and Polarized lens tints in addition to all other market lens choices available, a single pair of frames now empowers the patient with limitless options.