Industry News 1/16/2009

Second Time Around, Trew Tour Visits Utah

Second Time Around, Trew Tour Visits Utah
TREW Launches Stylish and Technical Outerwear Collection with the TREW Tour

A love for the mountains, passion for the sport, and a need for technical, yet stylish outerwear set three guys on a mission to create the ultimate outerwear collection.  Tripp Frey, John and Chris Pew are proud to announce the creation of TREW and its inaugural TREW Tour, and are excited to make the TREW Tour’s second stop in Salt Lake City, UT on Jan.16-25.

The TREW crew is touring the western U.S. and Canada to introduce consumers and retailers to its product and to the brand’s new approach to technical outerwear.  Since mid-Dec. ‘08 a customized TREW RV, complete with solar panels, has been traveling throughout the U.S. and intends to visit snow destinations in British Columbia, California, Colorado, Idaho, Montana, Nevada, Oregon, Utah, Washington and Wyoming.  The tour will end when the snow melts. Each stop will be unique to its own; however, all visits will include product previews, giveaways, barbeques, beverages, visits to the local pubs, and of course riding.  Information and updates about the TREW Tour will be posted continuously on TREW’s website www.TrewGear.com

During its visit in Salt Lake City, UT the TREW RV will be visiting retailers and resorts from Jan. 16- 25.  Having visited the Little and Big Cottonwood Canyons just a couple of weeks prior, the TREW crew decided to head back to get some turns in before a collection previewing at the Outdoor Retailer trade show in booth #BR-609. TREW’s premier men’s collection consists of three jackets and two pants, each available in three colorways.  The collection re-invents classic pieces with updated colors, technologies and fits.  TREW will also be offering hoodies, tees and beanies in addition to its core outerwear.  The price points will range from $30.00 to $479.00 and will be available at independent retail shops throughout the country.

To learn more about TREW or the TREW Tour please check out www.TREWGear.com.