Industry News 1/19/2009

Malakye Weekly: January 19, 2009

Malakye Weekly: January 19, 2009
Nav: JobWire | Sales Reps | Forums | Industry News | B2B Update
It's that time again!  Malakye Weekly is here to give you the heads up on the latest jobs, industry news, B2B happenings, trivia and more.  If you're looking for a job, the JobWire on the right has all the latest opportunities across the nation.  Also, make sure to check out the Sales Rep Listings below if that's your cup of tea.  This weeks Industry News section is off the charts, so scroll down to update the knowledge bank.

This weeks newsletter also broadcasts the NEW MalakyeB2B Update, featuring news from The Brown Buffalo, PMI, In California, Inc., Platinum Logistics, Tangram, Broad Display, and comments from CBRE's Doug Work on the commercial leasing market.  Venture down yonder to get informed!

Up & Coming: By now you've probably noticed the new addition of video on  Malakye Video was recently launched with "It's Showtime!" Episode #1, and Episode #2 is about the make it's debut, so stay tuned.

Who Got Hired!
If you know who got hired, click here to let us know!
NEW: Malakye Trivia - January's Prize!
This month's Malakye Trivia is brought to you by Hyperflex Wetsuits.  If you correctly answer this month's question, you have a good shot at winning this month's prize!

Hyperflex is going to dial in "1" luck guy AND gal with a full suit, booties and gloves to help keep you toasty through the winter session.  Check out their Company Q&A below for some possible leads!

Industrial Profile: Mike Pireddu
This month’s Industrial Profile travels abroad to rendezvous with Mike Pireddu, the Team & Marketing Manager for Option Distribution, Italy.  When Mike’s not spraying powder in the Italian Alps, surfing secret spots in Italy, or throwin’ down some capoeira, he’s out boosting Option Distribution’s presence throughout Italy.

Though Mike has his hands full with all the brands under Option’s umbrella, he was gracious enough to provide some insight about his career, and various aspects of the action sports industry in Europe.  Seeing that Mike grew up in Italy, he's able to shed new light on how things are run abroad, and provides a unique take on how the ASI is perceived in Europe.  That being said, it’s time for Mike to take over.  Enjoy!  MORE >>

Company Q&A: Hyperflex Wetsuits
Many would never view the East Coast as a surf mecca, or even a place with decent waves year round.  But in all reality, this is not the case.  Though the surf scene may not be as “mainstream” as Cali’ per se, the East Coast is riddled with great surf spots ranging from Maine to Florida; however, it’s just a wee bit colder!  Surfers have even been reported taking the subway in NYC to hit up local breaks.  Now that’s dedication!

Henderson Aquatics, based out in Jersey, realized the potential of expanding its dive line and seized the opportunity to cater to these cold-water surfers by creating Hyperflex WetsuitsMORE >>

NEW: Malakye Video!
It's Showtime! Episode#1

Episode #1 features Independent Sales Rep Seumas Santoro and Screwi Lewi' the Scientist.  Keep an eye out for more news and features from!  Click the picture on the right to view episode one.
Sales Rep. Opportunities
If you are an established Sales Rep and you're interested in getting the word on available lines before it hits the streets, send us an email:!   Don't forget to include your name, e-mail and territory!

Every position listed below is COMMISSION ONLY.

O'Quinn Clothing
Independent Sales Reps - East Coast
Independent Sales Representatives - Multiple Territories
Elwood Clothing (Outside Sales Reps)
Men's Line: MidAtlantic (NY, NJ, PA, DE, MD, D.C.) & Hawaii.
Women's Line: Nor Cal, Central US, Midwest, Southeast, Mid-Atlantic & Hawaii

Independent Sales Reps - So Cal, Nor Cal, Pac NW, Rockies, Midwest, South, Northeast, Southeast, Mid Atlantic, Hawaii

High Grade Distribution (home to Satori Movement & Creation Skateboards)
Outside Sales Reps - Southern California (LA & SD), Rockies, Midwest, Mid-Atlantic & Florida
Endless Break Wake Surfboards
Independent Sales Reps - Northern & Southern California, and Rockies
Micro USA
Outside Sales Reps - Mid-Atlantic, South East, Midwest, Rockies, New England, Pacific Northwest, Northern & Southern California
Industry News
This Week on The Daily Habit
Fashion Goes Underground on ASR Runway
Second Time Around, Trew Tour Visits Utah
Life Distribution Opens its Doors & Announces Acquisition of Ambiguous Clothing
Ashley Otte Drops In To Powder As Associate Publisher
Freestyle Breaks Out Bright, Bold, and Technical Styles
Liquid Force’s Online Store is Live
New Non-Profit, All 4 The Kids, Launches to Benefit Children at Destination Communities
Sheppard Mullin on Labor & Employment
AMA Arenacross Series Interview: Mahindra Tractors/Tuf Honda’s Jeff Gibson
Stores Build ‘Ultimate Quiver’ as ASR Takes to the Water for a Demo Day
Black Box Distribution Hosts Crossroads Retail Show
Glas Apparel & Films Is Making Big Moves at Surf Expo
DCP Signs with Northwave/Drake
WII™ Teams Up with POWDER Magazine to Present 2009 POWDER Video Awards
Smith Optics Enters Ophthalmic Market
Smith Optics Debuts New Rx Interlock Collection
Economy affecting the Action Sport Industry?  For the good or bad, what have you heard?

JAH MEX OC Tavern San Clemente!  Watch out south side San Clemente (So Cal), there's a party in your neighborhood!

KOOKS!!!  What are kooks you ask.  Well, this video explains it all.

The Showcase Thread™: Show 'em your talent!  Post your work here.

Could ASI History repeat itself?  What's your take!  Drop some knowledge and provide "helpful" insight.

ahlivv feedback: Check out the ASI's latest site.  Stay ahlivv!

Vision Street Wear?  What do you think of Vision's new site?  Any and all feedback is welcome.

Footwear developer/designer - where to start?: How do you get your foot (wear) in the door - literally?  Footwear designers/developers, lend a helping hand!

MalakyeB2B Update: Let It Shine!

MalakyeB2B is producing so much for you to chew on in 2009 that we need to get right to it - while you're paying attention!

But first, a word from our sponsor, MalakyeB2B - tradeshow time is here and MalakyeB2B can help fulfill your last minute needs.  Post an RFP to get the word out.  Need help putting it to work?  E-mail or call MalakyeB2B Base Camp: 310-379-5077.

The Brown Buffalo - what is it?!

Premise Immersive Marketing Can Put You In The Game

In California, Inc. Presents Private Label Footwear

Doug Work's of CBRE Comments on Commercial Leasing Market

Platinum Logistics at ASR - Learn Benefits of Third Party Warehousing

New Jordans! Tangram Does Launch Party

Broad Display - Presents a New Year Discount for Large Format Printing

What does the thought of The Brown Buffalo provoke in your mind? The old west, great plains, cowboys, and indians - how about a creative name for a design firm based in Burlington, Vermont? That is this Brown Buffalo. It's a creative agency that specializes in design and development of backpacks and luggage, winter outerwear, apparel, eyewear, footwear and furniture for clients along the lines of Adidas Originals, Analog, Burton Snowboards, Channel Islands, Eastpak, Ed Banger Records, and many more. The Brown Buffalo can help you.

Immersive marketing is a trend used by big and small companies, corporate and independent. It might be considered very well organized gorilla marketing, on steroids. It comes in many different forms as illustrated in the collage above. All images are from events created and produced by Premise Immersive Marketing. Premise specializes in immersive marketing and is trusted by both mainstream corporate America and the Action Sports industry to make it happen. Co-founder of Premise, Gregg Witt, is pictured above doing an invert in the deep end - no wonder main street and action sports worlds trust him for immersive marketing strategies and execution.

Brand extension comes in many forms, even footwear. In California, Inc. specializes in design and development of footwear. A basic example found in the company's MalakyeB2B profile demonstrates exactly how the process works:

- Your company designs15 different patterns (In Cal recommends material specs)
In California, Inc. creates footwear samples for free and ships back to them within 3 weeks
- Your company takes the product to tradeshows and buyers like what they see
- Your company gets a 10,000 pair order from national retailer
In California, Inc. provides cost (from China) + 7% commission.
- Your company can make a 60% margin

Doug Works of CB Richard Ellis (CBRE), a small sampling of his client list above, reports that the level of concessions provided by retail and industrial Landlords around the U.S. has grown significantly over the last 5 months. This translates into outstanding negotiating opportunities when renewing or expanding in commercial real estate. Doug says of the current market conditions, “many Landlords will even abate your rent for several months to keep you in their building." In these difficult economic times, it can be tough to justify expansion; there are some amazing deals to be had on the leasing as well as the purchase side. For more information or to discuss your current situation, connect with Doug by clicking here. Doug is a MalakyeB2B member and tremendous Commercial Real Estate resource for Action Sports Companies. In addition, Doug will be available at ASR if you would like to connect with him in person.

Platinum Logistics provides this as a sample of how outsourcing your warehouse operations can save your company money. In this economy, it pays to minimize overhead. Platinum can provide a wide range of solutions from taking over your existing warehouse space to moving it off-site for you, and make it as smooth and unobtrusive as possible. Platinum also provides full-service logistics, freight forwarding, and shipping. Keep on truckin'! Platinum Logistics is exhibiting at ASR and can be found at booth #1545 for in-person consultation on third party warehousing and logistics. Contact Bill Russell to set an appointment by clicking here.

23 - the number made famous by Jordan. 23 - is signifcant again in Jordan's life as Nike unveiled the 23rd Jordan signature shoe. Tangram International was charged with creating the venue for this release party which was supposed to represent the future and connect the youth of today's with Jordan't sneaker, and it's place in basketball history.

Tangram's solution was to make everything in the venue, from floor to ceiling, emulate the sneaker's shape, texture, and colorway

Plain and simple, Broad Display is offering 10% off your order for large format printing to make your 09 shine! If you're in need of last minute printing, or need printing done in the near future, Broad Display will give you 10% off through the end of this month. Need it? Get it here!

JobWire: January 19, 2009
Fuse Interactive, located in Laguna Beach, Calif., is looking for a Videographer / Video Editor with 3+ years experience to work on video-to-web based projects.

Rome Snowboards, in Waterbury, Vt., is looking for an Outerwear Designer / Product Manager for Rome’s Outerwear Line.  If you have a bachelor's degree in apparel design, textiles or apparel merchandising preferred and 2-5 years experience this is the job for you!

Rome Snowboards is also looking for an Assistant Product Manager / Developer with 2+ years experience to join their in-house product development team in Waterbury, Vermont.

Sanuk Footwear, located in Irvine, Calif., is currently seeking an in-house PR & Social Marketing Manager with 4+ years experience who is comfortable in any social space, understands principles of viral marketing, is familiar with web and PR 2.0, has a sense of humor and is culturally savvy.

Quiksilver, in Huntington Beach, Calif., is currently seeking a Senior Internal Auditor with 3+ years experience to perform testing over key business functions and activities in order to determine the nature of operations and the adequacy of the system of control.

A Confidential Surf & Lifestyle Magazine based in the Malibu, Calif., area is looking for an Editorial Assistant.  If you have a little experience, a lot of motivation, and are looking to work for a successful niche magazine in their editorial department, this is for you!

January 16, 2009

The Outdoor Recreation Group, in Los Angeles, Calif., currently needs a Senior Product Developer with 5+ years experience to join its team.  If you have an AA or BA in fashion design, manufacturing, or related field, you're on your way to landing a great job!

A Confidential Action Sports Company, based in San Clemente, Calif., needs a part-time Executive Assistant to help out the CEO.  AND, you'll be able to work out of your home, office that is, so apply today!

Fox is currently in need of a Web/Flash Designer with a solid 3+ years experience in web design, web production, Illustrator, Photoshop and Flash to join its team in Irvine, Calif.

Giant Bicycles is currently searching for an experienced Regional Account Executive for the metro New York City/Long Island Territory.  A 4-year degree (B.A./B.S.) or 2+ years of experience is required.  Apply today!

Giant Bicycles, in Newbury Park, Calif., is currently seeking a Global Category Manager (Parts & Accessories) with 4+ years experience to manage products from concept to first delivery.

, located in Seattle, Wash., has an immediate opening for a Marketing Communications Content Coordinator with 2+ years experience who will research and maintain content for sales materials, brand and sales web sites, marketing collateral, press materials, and packaging.

Sanuk, located in Irvine Calif., puts out fresh and creative footwear and designs year in, year out.  Today, Sanuk is looking for a standout Multi-Media Developer with proficiencies in Flash and Adobe CS3/4 to create awesome and inspiring content, not actual site-build. It’ll be a ton of fun for the right person...but they’re looking for ridiculous skills. That's you, right?!

Attention: Water Park Engineers!  You no longer need to work at Wet N' Wild because American Wave Machines is looking for you.  That's right, bring your engineering skill and passion for waves right on over to Solana Beach, Calif., as their Mechanical Engineer (Artificial Wave Technology).  If you have 1+ years experience in mechanical or civil engineering, preferably related to water park design and construction, this job's for you!

The DC Shoes Factory Store, in New Westminster, BC, Canada, is looking for part-time Sales Associates with prior retail experience.  If you live up yonder in The Great White North, apply today!

What's up Vice City!!!  DC Shoes Retail, in Miami, Fla., is huntin' for a part-time Supervisor for its store in the Dolphin Mall.  Scoot on over and apply today!

Matix Clothing, in Torrance, Calif., is looking for a Girl's Fit Model with a size 3 bottoms and size small tops.  Pay is $50.00 - $75.00 per hour depending upon experience, so apply today!

Fox is currently on the prowl for a part-time Junior’s Fit Model (Female/Junior's Clothing Division) to hop on over to their location in Irvine, Calif. No modeling experience necessary!

Tadpole Event Marketing, located in Venice, Calif., has an immediate opportunity to gain real world marketing experience as an Event Marketing Intern.

January 15, 2009

Sole Technology
, located in Lake Forest, Calif. has a goal of being carbon-neutral by the year 2020.  If you have at least one year experience in environmental planning and corporate sustainability, now is your chance to join Sole Tech as it's Environmental Affairs Representative.

Head up north to Specialized Bicycles in Morgan Hill, Calif. to consider an opportunity to join the company as Director, Retail Services & Marketing for the U.S.

One Industries, a leading MX racewear and protective gear company located in Rancho Bernardo (San Diego), Calif. is looking for a Customer Service Rep to work in the sales department.  Knowing MX is a big plus and you have to be able to handle heavy data entry, RMAs, and have a keen ability to handle product and service issues for retailers and retail customers (end-users).

Staying in the MX world, Scott USA, is opening a new MX-specific office in San Diego, Calif.  In efforts to staff up this new office Scott is putting the word out on two opportunities.  Apparel & Protective Gear Developer to manage all aspects of development from concept to commercialization.  And Scott is looking for a Motocross Apparel Designer to create graphics for all of Scott's racewear and protective gear.  Both of these positions require experience in the respective professions and passion for MX.

Bravo Sports, located in Santa Fe Springs, Calif. is looking for a SENIOR Product Development Manager to lead the development and launch of a line of products from concept ideation to product development and market positioning to retail delivery.

Confidential Action Sports industry company is looking for a freelance / contract iPhone Application Developer to stay up on the latest trends in viral marketing.  This is a position that can be done from remote location.

January 14, 2009

is putting an international call out to Footwear Developers!  If you have 4+ years experience, now is your chance to join the Globe development team at the company's international headquarters in Melbourne, Australia.

Color Magazine, based in Vancouver, BC Canada, has "4" openings for the following positions:
Copy Editor (3+ yrs exp) - must have in-depth knowledge of the skateboard culture and all of the elements that come together to make it what it is.
Sales Representative - must be passionate about print and online media in general.
Contributing Photographers (Events) - looking for photographers specializing in the coverage of events.
Web Intern - must be proficient with HTML and Adobe Photoshop.

Creative Recreation, in Los Angeles, Calif., is looking for a Credit Manager with 4+ years experience to manage the credit and collections team.

Billabong, located in Irvine, Calif., is currently searching for a talented Freelance Graphic Artist (Juniors) who is able to create original designs in multiple styles and mediums.

ASICS, a footwear and apparel manufacturer, is seeking a Product Developer to join their apparel division based in Irvine, Calif.

Dark Horse Distribution, located in Venice, Calif., is looking for a Generalist Intern to start immediately.

January 13, 2009

K2 Sports, in Seattle, Wash., has an opening for a Global Marketing Manager (K2 Snowboards) with 5+ years experience who will implement international marketing and promotional materials, programs and visions for the snowboard division.

Jet Pilot, in Vista, Calif., is in need of an ambitious Sales Manager to lead their strategic path of growth in the action sports and lifestyle arena.

CCS, a direct-to-consumer catalog and internet retailer of skate inspired apparel, footwear, and skateboards, needs a Copywriter / Proofreader with 2+ years experience to create, edit, proof and manage copy for a variety of areas.

O'Neill Clothing, in Irvine, Calif., has an amazing opportunity for an Assistant Designer to support their Junior's Accessories division.

Mirraco Bike Company, located in Carlsbad, Calif., is looking for an Inside Sales Representative to perform out-going sales calls to existing customers, establish new accounts and attend tradeshows.

Quiksilver Retail needs a Supervisor for their retail location in Banff, Alberta Canada.

Hurley Retail
is looking for a Store Manager for their location in Costa Mesa, Calif.

BambooSK8 is also looking for Marketing Interns to work in either Pacific Palisades or Oceanside, Calif.
If you have any questions, comments or ideas about this newsletter or Malakye, click here to send us an e-mail.
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